The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Utiq announces partnerships with 11 supply-side platforms as the advertising industry moves towards first-party data solutions in 2025.
Open-source Python library aims to help businesses understand and predict customer value for more profitable growth.
Detailed guide reveals how systematic marketing experimentation creates compound value through improved measurement capabilities.
Proton reports massive increase in VPN registrations from US states following new adult content verification requirements.
Users alleged that iPhones and other Apple devices recorded private conversations without consent between 2014-2024.
Google merges Tag Assistant Legacy and Companion into a single extension, responding to user demands for simplified debugging.
New command line tool and library aims to improve testing capabilities for HTTP/3 implementations and network protocols.
Major update to Google Analytics introduces user and event scoping alongside session tracking to enhance data attribution.
