Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Dec 31, 2024 PayPal's Honey faces class action lawsuit over affiliate commission practices

Content creators file lawsuit against PayPal's Honey browser extension for allegedly diverting affiliate commissions through cookie manipulation.

by Luis Rijo

Data - Dec 30, 2024 Rise of faceless marketing raises concerns over authenticity

A new trend in digital marketing emphasizes anonymity and raises questions about trust.

by Luis Rijo

Data - Dec 30, 2024 Google introduces cross-campaign brand metrics tracking system for advertisers

New Brand Report feature provides consolidated reach and frequency data across advertising campaigns with technical improvements.

by Luis Rijo

Data - Dec 30, 2024 PPC Land's 2024 Top Stories Revealed

An infographic showing PPC Land's top content distribution in 2024, with privacy leading at 35% of readership interest.

PPC Land's most-read articles show privacy, platform changes and regulatory matters dominate reader interest in 2024.

by Luis Rijo

Data - Dec 29, 2024 Amazon releases exclusive reach measurement for streaming TV inventory

New reporting feature enables advertisers to analyze unique audience reach across Amazon's streaming TV channels like Twitch and Prime Video.

by Luis Rijo

Data - Dec 29, 2024 Global mobile operating systems divide follows geographic lines, traffic analysis reveals

A comprehensive analysis of worldwide iOS and Android traffic distribution shows stark regional variations in mobile OS adoption.

by Luis Rijo

Data - Dec 29, 2024 ID5 and Anzu partner to enhance privacy in gaming advertising ecosystem

Privacy-focused identity solution for gaming advertising emerges as ID5 and Anzu collaborate to address transparency concerns.

by Luis Rijo

Data - Dec 29, 2024 VW software subsidiary exposes data of 800,000 electric vehicles

VW software unit exposes location data and personal details of 800,000 electric vehicles across Europe

Cariad's security breach reveals detailed location data and personal information of electric vehicle owners across Europe

by Luis Rijo

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