The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Sponsored content surpassed paid subscriptions as the dominant revenue model for email newsletters in 2025, with 77% of new publications seeking advertising partnerships compared to just 2% operating paywalls.
Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.
Sponsored content surpassed paid subscriptions as the dominant revenue model for email newsletters in 2025, with 77% of new publications seeking advertising partnerships compared to just 2% operating paywalls.
Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.
OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals.
Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.
IAB Europe's December 2025 report reveals digital advertising's social impact remains fragmented and unmeasured, threatening media plurality and journalism funding.
Amazon DSP introduces content exclusion categories enabling advertisers to block specific topics across Twitch and third-party inventory through unified controls.
