The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Google this week announced the release of version 16 (v16) of the Google Ads API, introducing a suite of new features designed to enhance campaign management capabilities and provide deeper campaign insights for developers.
Google Ads this week announced an upcoming update to its Scripts platform, scheduled for April 2024. This update will transition scripts to version 15 of the Google Ads API, unlocking access to advanced functionalities while introducing some breaking changes.
Google Ads has released guidance on building effective campaign structures for Performance Max campaigns, emphasizing consolidation and thematic grouping.
Google Ads this month emphasized the importance of avoiding additional geo targeting when using Performance Max campaigns with store goals. Doing so can hinder performance and reach irrelevant audiences.
Lead generation remains a crucial focus for many advertisers, and Google Ads has responded with guidance on optimizing Performance Max campaigns for attracting high-quality leads.
Google Ads this month addressed concerns regarding the transparency of their Performance Max campaigns, a recently launched campaign type designed for cross-channel advertising.