Industry leaders predict AI-driven marketing, e-commerce expansion, and enhanced user segmentation will define mobile apps in 2025.

Competition authority finds Google abused dominance in publisher ad server market by giving preferential treatment to its AdX platform.

France's data protection authority penalizes Orange for displaying ads in users' email inboxes without consent and cookie violations.

Industry professionals highlight challenges with automated bidding and reduced targeting options across major advertising platforms.

New policy aims to prevent deceptive button designs in image ads that lack clear context or have disproportionate prominence.

Google's merchant tool for AI-powered product imagery extends reach to 30 countries, adding key European and global markets.

New software helps advertisers detect and avoid low-quality AI-generated content, with 54% of marketers concerned about media quality.

Google announces exit from EU political ad market ahead of strict new transparency rules taking effect in 2025, citing technical hurdles.