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DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

AI   -   Mar 16, 2026 Ströer bets its future on AI after flat 2025 - here's the plan
Ströer Ad Manager project timeline from concept MVP in Q2 2026 to go-live by Q4 2027

Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.

DOOH   -   Mar 15, 2026 JCDecaux's record cash flow hides a digital advertising arms race
IGPDecaux digital street furniture displays Emporio Armani ad at Rome bus stop near Bocca della Verità.

JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.

Share of campaigns including pDOOH: past vs. next 18 months by market, VIOOH 2026 report.
DOOH   -   Mar 21, 2026 pDOOH investment set to surge 44% as programmatic takes over half of campaigns

Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

by Luis Espada
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DOOH   -   Mar 21, 2026 pDOOH investment set to surge 44% as programmatic takes over half of campaigns
Share of campaigns including pDOOH: past vs. next 18 months by market, VIOOH 2026 report.

Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.

by Luis Espada
AI   -   Mar 16, 2026 Ströer bets its future on AI after flat 2025 - here's the plan
Ströer Ad Manager project timeline from concept MVP in Q2 2026 to go-live by Q4 2027

Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.

by Luis Espada
DOOH   -   Mar 15, 2026 JCDecaux's record cash flow hides a digital advertising arms race
IGPDecaux digital street furniture displays Emporio Armani ad at Rome bus stop near Bocca della Verità.

JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.

by Luis Espada
DOOH   -   Mar 14, 2026 APG|SGA's 2025 full-year results: flat revenue, lower margins, and a new shareholder era
APG|SGA 2025 Annual Report cover displayed on an outdoor advertising billboard panel.

APG|SGA 2025 annual results show flat CHF 327M revenue, 10.6% net income decline, CHF 12 dividend, and NZZ takeover push reshaping Swiss OOH market.

by Luis Espada
DOOH   -   Mar 14, 2026 Clear Channel locks in Omaha airport for a decade with $1M digital bet
Rendering of Clear Channel Digital LED video wall at Omaha Eppley Airfield's new terminal, 2027.

Clear Channel Outdoor wins a 10-year contract at Omaha Eppley Airfield, deploying $1M in LED displays as the $950M terminal expansion nears opening in 2027.

by Luis Espada
DOOH   -   Mar 10, 2026 JCDecaux locks in Melbourne's Yarra Trams for up to 14 more years
Melbourne's Yarra Trams

JCDecaux retained its exclusive advertising contract with Melbourne's Yarra Trams on March 5, 2026, securing up to 14 years with major digital expansion plans.

by Luis Espada
DOOH   -   Mar 09, 2026 VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market
OUTFRONT digital billboard displays PGIM ad in Times Square, New York City at night.

VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.

by Luis Espada
DOOH   -   Mar 09, 2026 US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown
US OOH ad spend forecast from $3.4B in 2022 to $4.0B in 2026, per Guideline data.

US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.

by Luis Espada
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