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DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

Ströer headquarters building reflects in lake under dramatic sky, showcasing German media firm's modern campus

German media house Ströer becomes newest member of IAB Europe

Leading German advertising firm Ströer joins European-level digital marketing and advertising association IAB Europe.

JCDecaux launches programmatic digital advertising at Dubai airport

News article covering JCDecaux's deployment of 378 premium digital screens for programmatic DOOH advertising at Dubai International.

Former Teads executive returns to VIOOH as product chief

Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing ad tech and machine learning expertise.

Broadsign AI assistant interface shows automated categorization of OOH ads with airline and hotel creatives

Broadsign debuts AI tool for out-of-home ad creative approvals

New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.

Hivestack is now Perion

Perion unifies technologies under single platform in major organizational shift

Technology company Perion Network announces consolidation of brands and leadership changes amid strategic transformation.

AFA Decaux expands DOOH network in Denmark with VIOOH

Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.

T-Mobile acquires Vistar Media: Digital out-of-home advertising powerhouses unite in $600M strategic deal.

T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal

Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure.

Bauer Media expands European reach with Clear Channel Europe-North acquisition

Bauer Media expands European reach with Clear Channel Europe-North acquisition

German media group Bauer Media agrees to acquire Clear Channel Europe-North, adding 110,000 advertising sites across Europe.

DOOH screen shows status updates in modern office lobby as professionals walk past

ECN and VIOOH partnership brings programmatic digital out-of-home to European offices

Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.

DOOH Australian coworking spaces

Digital out-of-home advertising expands in Australian coworking spaces

New partnership between FRAMEN and VIOOH brings programmatic digital advertising to major Australian cities, targeting professional spaces.

Slovakia's outdoor advertising

Failed merger signals strategic shift in Central European outdoor advertising landscape

JCDecaux SE and JOJ Media House Group announce termination of planned consolidation in Slovakia's outdoor advertising market.

St Gallen's digital advertising landscape expands with 17 new digital ePanels

St Gallen's digital advertising landscape expands with 17 new digital ePanels

APG|SGA strengthens its advertising presence in St Gallen with installation of digital panels and F200 backlit spaces starting 2025.

Rome’s iconic bus shelter contract in Italy

Rome expands public transport with 9,600 new digital bus shelters

Rome's transport company ATAC awards 11-year contract for bus shelter modernization, including 747 digital panels and accessibility features.

JCDecaux reports strong Q3 growth

JCDecaux reports strong Q3 growth driven by digital advertising and olympics impact

JCDecaux posts 10.9% revenue growth in Q3 2024, reaching €948.2M, boosted by digital advertising and Paris Olympics impact.

VIOOH's DOOH platform achieves 90% lower carbon emissions vs industry standards

Digital out-of-home advertising platform VIOOH reports 0.35g CO2e per impression, marking significant environmental efficiency in ad delivery.

Clear Channel Spain

JCDecaux abandons €60 Million Clear Channel Spain acquisition

JCDecaux halts Clear Channel Spain acquisition following 14-month regulatory review, citing economic and strategic concerns.

JCDecaux Brasil

JCDecaux expands digital presence in Rio de Janeiro

Description: JCDecaux secures 20-year digital City Information Panel contract in Rio de Janeiro, enhancing its outdoor advertising footprint in Brazil.

JCDecaux screen in Stockholm

JCDecaux wins major Stockholm transit ad contracts

JCDecaux Wins Major Stockholm Transit Ad Contracts: A Digital Revolution

Zurich Transport Network (ZVV)

ZVV awards transport advertising contract to APG|SGA for five-year term

APG|SGA secures contract with Zurich Transport Network for advertising on 500+ vehicles, continuing successful partnership.

JCDecaux reports strong H1 2024 results, digital revenue growth surges

JCDecaux reports strong H1 2024 results, digital revenue growth surges

Outdoor advertising giant JCDecaux sees 14% revenue growth in H1 2024, driven by digital expansion and recovery.

US DOOH advertising

VIOOH and Intersection unite to revolutionize US DOOH advertising

VIOOH partners with Intersection to expand programmatic DOOH advertising across major US cities, enhancing targeting and reach.

JCDecaux secures 10-Year advertising contract with Macau International Airport

JCDecaux secures 10-Year advertising contract with Macau International Airport

JCDecaux Macau renews exclusive advertising agreement with Macau International Airport, emphasizing digitization and ESG principles.

Amazon in-store DOOH

Amazon expands in-store advertising with digital signage in grocery stores

Amazon launches DOOH ads in Whole Foods and Amazon Fresh, offering new ways for brands to reach in-store shoppers.

Rome Metro gets digital signage boost in 13-Year DOOH contract

IGPDecaux wins a 13-year contract to manage advertising and upgrade stations across Rome's Metro system.