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The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.
JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.
Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.
by Luis Espada
Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.
by Luis Espada
Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.
by Luis Espada
JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.
by Luis Espada
APG|SGA 2025 annual results show flat CHF 327M revenue, 10.6% net income decline, CHF 12 dividend, and NZZ takeover push reshaping Swiss OOH market.
by Luis Espada
Clear Channel Outdoor wins a 10-year contract at Omaha Eppley Airfield, deploying $1M in LED displays as the $950M terminal expansion nears opening in 2027.
by Luis Espada
JCDecaux retained its exclusive advertising contract with Melbourne's Yarra Trams on March 5, 2026, securing up to 14 years with major digital expansion plans.
by Luis Espada
VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.
by Luis Espada
US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.
by Luis Espada