DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

DOOH

JCDecaux reshapes stake in Swiss OOH APG|SGA

JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland.

DOOH

VIOOH recognized again as a Top Workplace for employee satisfaction and culture

VIOOH, a global digital out-of-home (DOOH) supply-side platform, today was recognized for the second consecutive year by The Sunday Times as one of the UK's Best Places to Work.

DOOH

JCDecaux reports strong Q1 2024 performance, exceeding expectations

The company reported a positive performance, exceeding expectations with both overall revenue and organic revenue growth.

DOOH Featured

Vistar Media acquires ADstruc

Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.

DOOH Featured

VIOOH expands programmatic DOOH presence in China with Beijing Metro partnership

VIOOH, a global digital out-of-home (DOOH) supply-side platform (SSP), this week announced its latest partnership for programmatic DOOH (prDOOH) in China.

DOOH Featured

JCDecaux's Metro Audience Measurement gains validation from Ipsos

JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).

DOOH

JCDecaux measures global socioeconomic footprint in new study

Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019.

DOOH Featured

Vistar Media inks deal with Lamar for new DOOH network in Denver

The network features over 55 cutting-edge digital displays, with 130 more planned, all powered by Vistar's industry-leading software solutions.

DOOH Featured

JCDecaux announces strong 2023 results and positive outlook for Q1 2024

JCDecaux SE this week announced its audited and certified results for the year ended December 31st, 2023.

DOOH

Eyeota and Vistar Media partner for precision targeting in global DOOH campaigns

Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.

DOOH Featured

JCDecaux launches a Global Programmatic DOOH Airport Advertising Offer

This new solution allows brands and agencies to run targeted, dynamic, and contextualized advertising campaigns across JCDecaux's network of programmatic-enabled airports.

Data

Nielsen to expand its National TV out-of-home (OOH) panel

Nielsen announced an expansion of its National TV out-of-home (OOH) panel. This initiative aims to capture out-of-home viewing habits across all U.S. TV households, marking a major step towards comprehensive viewership measurement.

DOOH

JCDecaux wins exclusive advertising contract of Shenzhen Bao'an International Airport in China

JCDecaux SE (Euronext Paris: DEC) yesterday announced JCDecaux China has been awarded the exclusive advertising contract for Shenzhen Bao'an International Airport, following a tender process.

DOOH

DOOH now accounts for nearly one-third of JCDecaux's Total Revenue

Digital Out of Home (DOOH) revenue reached a record €1,020.0 million, representing 35.3% of total revenue.

DOOH

JCDecaux secures renewal of Hong Kong MTR and Airport Express

JCDecaux SE this month announced it has been awarded the renewal of its exclusive advertising contracts in Hong Kong, with the MTR Corporation for the operation and management of advertising across eight MTR lines, including Airport Express.

DOOH

Samsung Unveils Transparent MICRO LED display

Samsung Electronics has unveiled its revolutionary transparent MICRO LED display at the Consumer Electronics Show (CES) 2024, blurring the boundaries between content and reality.

DOOH

Perion acquires Hivestack

Perion Network Ltd. yesterday acquired Hivestack Inc., a global full-stack programmatic digital out of home (DOOH) company.

DOOH

VIOOH to measure and monitor its carbon emissions over time

VIOOH has publicly shared its carbon emission intensity per ad impression for 2022, demonstrating a commitment to sustainability and transparency.

DOOH

Scope3 expands Carbon Measurement Capabilities to include DOOH advertising

Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.

DOOH

JCDecaux secures extended partnership with Lima Airport

JCDecaux today announced that its subsidiary JCDecaux Peru has renewed and extended its partnership with Lima Airport Partners (LAP) for the advertising concession at the new Jorge Chávez International Airport (LCY) in Lima, Peru.

DOOH

Vistar Media and Big Tree partner to deliver OOH advertising in Malaysia

Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.

DOOH

JCDecaux and Grupo Publigrafik merge to become the most diversified Outdoor Advertising Platform in Central America

JCDecaux Top Media and Grupo Publigrafik's outdoor advertising branch in Central America today announced a merger to create the most diversified outdoor advertising platform in terms of geographies and products as well as services.

DOOH

JCDecaux renews and extends its advertising concession with Madrid Metro for 10 years

JCDecaux SE (Euronext Paris: DEC) last month announced that it has renewed and extended its advertising concession with Madrid Metro for 10 years. The new contract will see JCDecaux install more than 460 new digital screens, making it the most digitised JCDecaux-marketed metro in Europe.

DOOH

Hivestack Curate

Hivestack, the independent programmatic digital out of home ad tech company, this month announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals.

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