DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

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DOOH - Sep 14, 2025 DOOH proves effective video mix partner as new study reveals 90% recall rates

DOOH study methodology: 1200 participants tested realistic digital outdoor advertising exposure scenarios

German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.

by Luis Rijo

Retail - Sep 14, 2025 German retail body unveils digital instore advertising framework

BVDW retail media white paper on desk with digital screens showing instore ads (AI-generated image)

Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics.

by Luis Rijo

DOOH - Sep 04, 2025 VIOOH partners with ELAN Media for Qatar programmatic expansion

Digital DOOH billboard Qatar roadside advertising programmatic VIOOH ELAN Media partnership

VIOOH expands Middle East presence through partnership delivering over 220 digital screens across Qatar's premium shopping and roadside locations.

by Luis Rijo

DOOH - Aug 27, 2025 Vistar expands programmatic DOOH access to Brazil market

Digital DOOH screens display Pepsi ads in busy Brazilian transit hub with RZK media network branding

Vistar Media has launched digital out-of-home inventory across Brazil through its global demand-side platform, targeting Latin America's largest programmatic DOOH market with over 30,000 screens.

by Luis Rijo

DOOH - Aug 26, 2025 VIOOH partners with Vengo for US programmatic advertising expansion

Digital out-of-home advertising screen displays Lake Tahoe tourism ad in casual dining venue setting.

Digital out-of-home platform gains access to 65,000 screens across grocery stores, bars, and lifestyle venues generating 13 billion monthly impressions.

by Luis Rijo

DOOH - Aug 21, 2025 IAB Australia releases comprehensive guide for programmatic DOOH buyers

Digital billboards display programmatic ads in modern city with data visualization overlay elements

IAB Australia makes programmatic digital out-of-home advertising more accessible to agencies with new 2025 buyers guide featuring technical insights.

by Luis Rijo

DOOH - Aug 20, 2025 Vegas Strip Tower Network: LED displays launch this fall

Vegas Strip Tower Network LED displays positioned on pedestrian bridges targeting 40M annual visitors.

Las Vegas debuts 13-tower LED display network on Strip bridges September 15 with 6mm pixel pitch screens delivering one million weekly impressions for advertisers and emergency messaging capabilities.

by Luis Rijo

DOOH - Aug 05, 2025 MRC opens public comment for out-of-home audience measurement standards phase 2

MRC out-of-home advertising measurement standards with digital billboards and viewability metrics

Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.

by Luis Rijo

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