DOOH - PPC Land (Page 5)

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DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

Daktronics Joins DPAA, the out-of-home marketing association

Daktronics Joins DPAA, the out-of-home marketing association

DPAA yesterday announced that Daktronics has joined its membership ranks.

AdMetv joins DPAA

DPAA this week announced AdMetv has joined its membership ranks. DPAA is a global, out-of-home marketing association.

JCDecaux launches VIOOH, first in the UK and in the US

VIOOH is being launched in the UK and in the US, the company announced. VIOOH is a platform for automated OOH and programmatic digital OOH transactions.

Autonomous driving cars in Beijing

Baidu starts testing autonomous driving cars in Beijing

Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.