Announcement

DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

Latest Articles 166 Articles
DOOH   -   Aug 05, 2025 Programmatic digital out-of-home adoption reaches 30% in China
China pDOOH market shows 30% adoption rate in VIOOH's 2025 State of Nation report on programmatic advertising.

China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies.

by Luis Rijo
DOOH   -   Aug 05, 2025 JCDecaux India unlocks programmatic targeting at Bengaluru International Airport
Digital advertising screen displays Samsung Galaxy Book4 Pro ad to queuing passengers at airport terminal.

Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.

by Luis Rijo
DOOH   -   Jul 26, 2025 Office emerges as key advertising environment for reaching business travellers
Digital screen displays luxury travel ad in office lobby as business professionals pass by elevators during work hours.

New research reveals 68% of UK professionals book travel from office locations, positioning digital screens as prime advertising touchpoints.

by Luis Rijo
DOOH   -   Jul 25, 2025 APG|SGA posts mixed H1 2025 results amid challenging Swiss market
APG|SGA advertising revenue trend 2021-2025 showing CHF 148.2m in H1 2025, down 1.5% from peak 150.5m

Swiss advertising giant shows resilience with digital expansion despite revenue decline.

by Luis Rijo
DOOH   -   Jul 16, 2025 VIOOH adds Outernet's premium London inventory to programmatic
Large digital screens display Samsung ads on Outernet London's Now Building facade in central London.

Platform integration provides access to 233 million monthly impressions across Europe's largest digital screens.

by Luis Rijo
DOOH   -   Jun 18, 2025 Adform launches DOOH planner with inventory visualization
Digital billboard displays Adform's DOOH visual planning interface launch announcement in urban nighttime setting

Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets.

by Luis Rijo
DOOH   -   Jun 09, 2025 Ruby Juchau wins Rising Star at global OOH congress
Ruby Juchau

Ruby Juchau, Business Director at Executive Channel Network, secures prestigious award at World Out of Home Organization congress three days ago.

by Luis Rijo
DOOH   -   May 18, 2025 London's office workers drive £40bn economic engine
London's £40bn office spending: Digital screen ad shows 75% of professional spending occurs in office or in-store

New data reveals that the capital's professionals are a formidable consumer force, with 75% of spending happening in office environments or in-store.

by Luis Rijo
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