DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

Latest Articles 166 Articles

DOOH - Feb 05, 2025 Broadsign debuts AI tool for out-of-home ad creative approvals

Broadsign AI assistant interface shows automated categorization of OOH ads with airline and hotel creatives

New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.

by Luis Rijo

DOOH - Feb 03, 2025 Perion unifies technologies under single platform in major organizational shift

Technology company Perion Network announces consolidation of brands and leadership changes amid strategic transformation.

by Luis Rijo

DOOH - Jan 27, 2025 AFA Decaux expands DOOH network in Denmark with VIOOH

Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.

by Luis Rijo

DOOH - Jan 13, 2025 T-Mobile acquires Vistar Media's DOOH system in strategic $600 million deal

T-Mobile acquires Vistar Media: Digital out-of-home advertising powerhouses unite in $600M strategic deal.

Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure.

by Luis Rijo

DOOH - Jan 10, 2025 Bauer Media expands European reach with Clear Channel Europe-North acquisition

German media group Bauer Media agrees to acquire Clear Channel Europe-North, adding 110,000 advertising sites across Europe.

by Luis Rijo

DOOH - Jan 08, 2025 ECN and VIOOH partnership brings programmatic digital out-of-home to European offices

DOOH screen shows status updates in modern office lobby as professionals walk past

Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.

by Luis Rijo

DOOH - Dec 20, 2024 Digital out-of-home advertising expands in Australian coworking spaces

New partnership between FRAMEN and VIOOH brings programmatic digital advertising to major Australian cities, targeting professional spaces.

by Luis Rijo

DOOH - Dec 15, 2024 Failed merger signals strategic shift in Central European outdoor advertising landscape

JCDecaux SE and JOJ Media House Group announce termination of planned consolidation in Slovakia's outdoor advertising market.

by Luis Rijo