Glossary

Expanded Text ads were on testing in Q2 of 2016 and were rollout globally on July 2016. They are the next generation of Google Text Ads for desktop and for mobile, in search and in display. The Expanded Text Ads are two times bigger than the current text ads, with

Consumers are always looking to experts for guidance and inspiration. Bloggers, social influencers (on Instagram, Snapchat, etc) can influence others to use their purchasing power on buy. These experts, or social stars, are called influencers. To engage with their audiences, today most of the times brands need to reach out

Engagement involves someone having a meaningful contact or a connection. That connection normally happens when the user participate with an action. Engagement plus Trust are normally the goals of a brand marketing campaign. That said, there are many metrics to evaluate the engagement with a brand via online campaigns. It

A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites and apps. In the PMP only the selected advertisers can run their ads and publishers stablish a floor price for that. Imagine that there are 4 advertisera for the same