Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

McDonald's hit with class action over McRib's missing rib meat

Four consumers claim fast-food chain misled millions by naming sandwich after meat it doesn't contain, seeking damages across multiple states.

Data

Google slashes audience targeting thresholds to 100 users across all networks

Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.

Data

Europe's Data Act reshapes connected device rules for marketers

European Data Act establishes data sharing obligations for connected devices and cloud services starting September 2025, affecting digital advertisers' access to IoT data.

Social

Anonym brings privacy-protected measurement to Pinterest advertisers

Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.

Data

Apple bends to Japan's competition law with app store and payment changes

Apple announces iOS changes for Japan on December 17, introducing alternative marketplaces and payment options to comply with MSCA regulations affecting developers.

Data

Italy fines Apple €98.6 million for making developers ask users twice

Italian regulator rules Apple's App Tracking Transparency policy forces unfair double consent on third-party developers while benefiting its own ads.

Data

Your dating app activity is TikTok's business now

Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.

Data

Honey targeted minors in advertising while leaking business codes

Investigation reveals Honey collected data from children despite policy claims, while systematically leaking private discount codes from small businesses without consent.

Data

Deezer's marketing partner hit with €1 million in processor violations

France's data protection authority fined Israeli marketing platform Optimove €1 million on December 11, 2025, for systematic GDPR violations affecting 9.8 million French users in a breach exposing Deezer customer data.

Data

AI crawlers now consume 4.2% of web traffic as internet grows 19% in 2025

Cloudflare's 2025 analysis reveals AI bots originated 4.2% of HTML requests while global internet traffic expanded 19%, with post-quantum encryption reaching 52% adoption.

Data

Why relying on AI chatbots for information threatens democratic discourse

Digital analyst Esther Paniagua warns chatbots create information prisons as platforms capture revenue from publishers, threatening journalism and democracy.

Video

NBCUniversal unveils live sports ad tools that measure real-time ROI

NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.

Data

Adobe forecasts four creative trends shaping 2026 advertising campaigns

Adobe's 2026 Creative Trends report identifies four visual strategies—multisensory experiences, emotional connection, surreal design, and local authenticity.

Data

3 ways marketers are setting themselves up to fail in 2026

Marketing leaders from Jacquard and Funnel warn 70-80% still use last-click attribution while ChatGPT's ubiquity makes brand differentiation harder than ever.

Data

French regulator fines Israeli marketing platform €1M for processor violations

France's CNIL imposed €1 million penalty on Optimove for GDPR processor compliance failures affecting 9.8 million French users in Deezer data breach case.

Data

DoubleVerify sued for allegedly not verifying its own claims

Shareholder derivative lawsuit accuses DoubleVerify executives of misleading investors about AI capabilities, bot detection failures, and closed platform challenges during 2023-2025.

Data

Austrian court gives one man total access to his Meta data after 11-year battle

Meta ordered to reveal all user data after decade-long privacy case ends with Austrian court victory establishing unprecedented access rights under GDPR Article 15.

Data

Texas sues Hisense over smart TV surveillance affecting 1.27 million residents

Texas Attorney General files lawsuit against Hisense for collecting viewing data through ACR technology from 470,000 households without proper consent or disclosure.

Data

Belgian court overturns data fine in direct marketing ruling

Brussels appeals court annuls GDPR reprimand for marketing campaign targeting age groups, finding health benefits justified processing under legitimate interest assessment.

Data

Body cameras require immediate disclosure under GDPR, EU court rules

EU court clarifies body cameras trigger Article 13 GDPR requiring instant passenger notification, ending debate over whether observation-based data collection needs immediate transparency.

Data

German court finds shopping cart data may qualify as sensitive under GDPR

Wiesbaden court challenges narrow interpretation of health data protection after payment processor stored detailed information on pharmacy and sex shop purchases.

Data

Mozilla appoints new CEO as Firefox pivots toward AI browser

Anthony Enzor-DeMeo becomes Mozilla CEO on December 16, 2025, planning to transform Firefox into an AI-powered browser while maintaining user trust and privacy controls.

Audio

Comscore adds audio and social to cross-platform measurement suite

Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels.

Search

77% of UK marketers predict growth while AI stays out of creative roles

77% of UK marketers forecast revenue expansion in 2026 despite rising competition and integration challenges, according to new survey data released December 10.

Data

Google quietly adds three states to privacy compliance toolkit

Google AdSense expands state privacy regulations messaging to Indiana, Kentucky, Rhode Island on December 11, introducing automatic targeting for future states.