Marketing News

Salesfusion launches new Landing Page Builder

Salesfusion announced this week a new Landing Page Builder that allows users to create landing pages quickly. With easy-to-use features such as the drag-and-drop designer, the innovative new module makes it quick and simple for marketers to create landing pages that engage and convert visitors. Specializing in providing marketing automation

Marketing News

Adform discovered HyphBot: one of the largest botnets to hit mostly USA

Adform's fraud team announced this week a "major discovery and have identified what is potentially the biggest bot network ever to hit" online advertising industry. The size of the HyphBot is "3-4 times the size of the famous Methbot network that was discovered by WhiteOps,

Marketing News

The Trade Desk appoints Susan Vobejda as CMO

The Trade Desk, Inc. (NASDAQ:TTD), today annouced the appointment of Susan Vobejda as Chief Marketing Officer. Susan brings over 20 years of strategic marketing leadership to The Trade Desk. Prior to joining The Trade Desk, Susan served as EVP and Chief Marketing Officer of global fashion brand Tory Burch

Marketing News

Sizmek is retiring the Rocket Fuel brand

Sizmek today announced its retiring the Rocket Fuel brand. This announcement "signifies the unification of both brands under the Sizmek identity and signals the first step towards a unified platform." “Sunsetting the Rocket Fuel brand reduces distraction in the industry, and gives us the opportunity to go to

Marketing News

VidMob raises 7.5 million dollars in Series A

VidMob announced yesterday it has secured $7.5 million in a Series A round of financing. Participants in the Series A round include Manifest Investment Partners, Interlock Partners, Stampede Ventures, Acadia Woods Partners, and Macanta Investments. VidMob has now raised over $13 million in total since its inception in 2015.

Marketing News

Oath is laying off up to 560 workers

Yesterday Digiday and other websites just revealed that Oath is laying off up to 560 workers, less than 4 percent of Oath’s global employee count of 14,000. The job cuts will be spread across the globe, affecting different business units — including ad sales, engineering, and product development. In

Marketing News

Adwords rolls out Custom Intent Audiences

On the Google Display Network, Google is rolling out custom intent audiences that enable advertisers to target “people who want to buy the specific products you offer–based on data from your campaigns, website and YouTube channel.” "There are two flavors of custom intent audiences. In one variation, advertisers

Marketing News

Adwords rolls out Promotion Extensions

Google announced yesterday the global roll out of Promotion Extensions, that "make it easy for advertisers to keep the promotions up to date without the need to create new ads. They also free up the rest of the ad for more unique content, like the brand terms or a

Marketing News

Doubleclick Bid Manager has a new Optimization View

Google announced this month the introduction of a new view in DBM called Optimization. This new view allows advertisers to have insights on the UI, about the KPIs for each Line Item and for each dimension. The dimensions are Daily Frequency, Website, Time of Day, Environment, Creative Size / Duration, and

Marketing News

Doubleclick Bid Manager allows now more control on the similar audiences

Doubleclick announced today that advertisers will be able to define the reach of the similar audiences based on the first-party audiences. This new feature was introduced in DBM and allows advertisers to target "more similarity", "balanced" or "more reach audiences". For the advertisers that

Marketing News

Index Exchange is expanding into France

Index Exchange announced this week it’s expanding into France to join publishers and buyers looking to test new solutions for header bidding. “Index’s emergence into France was spurred by an advanced publisher base who was open to leveraging new technology to bolster revenue,” said Andrew Casale, President and

Marketing News

Sojern acquired Adphorus to crack Facebook marketing solutions

Sojern, today announced it has acquired Adphorus, a company specialized in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for efficient ways to attract new customers. Rabe noted,

Marketing News

The Trade Desk adopts ads.txt, starting November 15

The Trade Desk, Inc. (Nasdaq: TTD) will begin implementing the ads.txt, starting November 15. On that date, The Trade Desk will begin blocking unauthorized impressions, or impressions served through non-certified suppliers, from publisher sites that have tested, verified and finalized their ads.txt files. The Trade Desk is now

Marketing News

Salesforce will have integration on Google Analytics, beginning of 2018

Yesterday, Salesforce and Google announced a new partnership, at Dreamforce. An integration that will allow connecting CRM and offline data into online, via Google Analytics 360. The integration will be available "beginning of 2018": * Sales data from Sales Cloud will be available in Analytics 360 for use in

Marketing News

Salesforce and Google do a partnership for more integration

Google Analytics will have Salesforce integration.

Marketing News

Sublime Skinz achieves 93.3% viewability for desktop ad formats

Sublime Skinz announced last month a partnership with Integral Ad Science (IAS), to improve the measurement of its skin-based ad formats, meeting industry demand for improved brand exposure metrics and consistent viewability metrics. According to Sublime Skinz, the partnership helped to demonstrate that 93.3% of Sublime Skinz’ desktop ad

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Multi-Linking now available on Bing Ads

Multi-Linking is be roll out to all Bing Ads accounts across the world.

Marketing News

Marketo hires Sarah Kennedy as CMO

Marketo announced that it has hired Sarah Kennedy as its chief marketing officer (CMO). Sarah will sit on Marketo's executive team, reporting to Chief Executive Officer Steve Lucas. Sarah Kennedy brings nearly 15 years of technology marketing expertise to Marketo, including her most recent role as vice president,

Marketing News

Corporate Startup Summit & Award 2017 take place on 15 and 16 November

Corporate Startup Summit & Award 2017 take place in Frankfurt, on 15 and 16 November. Organized by TechQuartier, Corporate Startup Summit & Award is a two days conference on Corporate Startup Collaboration and Entrepreneurship. There will be more than 200 participants who learn from international experienced professionals, exchange on and

Marketing News

AppNexus appoints Nithya Das as Chief People and Legal Officer

Appnexus announced yesterday the appointment of Nithya Das to the new role of Chief People and Legal Officer; she will also serve on the company's Executive Committee. Das formerly served as AppNexus' Senior Vice President, General Counsel. "Over her tenure at AppNexus, Nithya has demonstrated an

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Baidu had $3.53 billion in total revenues on the last quarter, 29% increase

Baidu, the leading Chinese language Internet search provider, announced yesterday the financial results for the third quarter. Baidu had a "29% increase from the corresponding period in 2016" with $3.53 billion in total revenues. Mobile revenue represented 73% of total revenues for the third quarter of 2017,

Marketing News

Google Search is now location related independently of the domain

Today, around one in five searches on Google is related to location.

Marketing News

Amazon announces third quarter sales of 34.7 Billion, and 1B are Ads

Amazon presented yesterday the third quarter sales, and numbers were strong, with sales up 34% to 34.7 Billion. And 1 Billion Dollars has come from the advertising business. Amazon Advertising Platform (AAP) has a lot to offer to advertisers, specially to retailers and digital content produces (books, movies, etc)

Marketing News

11000 domains have implemented ads.txt

As of October 12, Google detected more than 11000 domain implementations of the ads.txt, a file that prevents programmatic marketplaces to do domain spoofing and unauthorized arbitrage. "Adoption has been strong" says Pooja Kapoor, Head of Global Strategy, Programmatic and Ecosystem Health at Google. In this article,

Marketing News

Twitter no longer allow ads from RT and Sputnik, "effective immediately"

Twitter announced today "to off-board advertising from all accounts owned by Russia Today (RT) and Sputnik, effective immediately." After the ban, Jack Dorsey said on Twitter that they will donate "all projected earnings ($1.9mm) to support external research into the use of Twitter in elections, including