Marketing News

Quantcast announced this week that it will expand its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and New Zealand. The expanded team will join Quantcast's existing engineering center in Singapore

Nielsen has added Instagram owned measurement into its Social Content Ratings (SCR) platform. This launch marks the first time that Instagram will be measured and delivered by Nielsen's syndicated social TV measurement solution. In addition to integrating Instagram owned to the platform, Facebook-owned metrics were integrated into Social

AppNexus today announced client success with Header Bidding Video, built on Prebid.js, the industry's most widely adopted open source header bidding technology. Premium publishers, including Ranker, FANDOM, and Diply, reported increased share of revenue through video header bidding, including eCPMs up to 100% higher than tag-based integrations;

Digital Element announced this week that Yonnic GmbH is using NetAcuity technology to boost targeting efficiency for its clients. By incorporating Digital Element’s NetAcuity data into its solution, Yonnic is able to upgrade its geographical targeting to provide the most accurate solution to its clients. Adding additional IP intelligence

The European Commission has fined Qualcomm €997m for abusing its market dominance in LTE baseband chipsets. This fine was announced today. Qualcomm says that will appeal to the General Court of the European Union. Baseband chipsets enable smartphones and tablets to connect to cellular networks and are used both for

Doubleclick for Publishers released results for the new beta Outstream Video Ads. And on average, "out-stream video ads are earning 8.9x higher CPMs compared to standard banner ad CPMs on DoubleClick Ad Exchange." According to Benyah Shaparenko, Product Manager at Google, "in certain regions, among the

Edison Research/Triton Digital are providing a webinar, which will take place on Thursday, March 8th, at 2 PM Eastern. For the first time, Edison Research and Triton Digital will be presenting the findings of The Infinite Dial study via Facebook Live. According to Triton Digital, the Infinite Dial is

Apple announced today the release date of HomePod. HomePod orders will be sent on February, 9. Customers can order HomePods on the Apple website starting on January 26, this Friday. HomePod is only available in the US, UK, and Australia. Apple said that HomePod will arrive in France and Germany