Marketing News

eMarketer’s latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market leader in programmatic, and strong growth will continue over the next few years. By the end of 2017, advertisers are expected to spend an estimated £3.39 billion on programmatic trading,

Adults in India spent an average of 3 hours and 52 minutes per day consuming media in 2017, eMarketer estimated. That is 11 minutes more than in 2016. Time spent with digital, especially via mobile phones, will drive increases over the next few years. These are the latest estimates from

Publishers using IMA SDK for HTML5, from Google, to serve video ads, might want to change the implementation due to Safari update, that blocks auto-play videos.  MacOS High Sierra update included a new version of Safari, Safari 11, that removes support for auto-playing videos unless they are muted. Publishers that

The Apple TV app was launched this month and "is a unified destination for iPhone, iPad and Apple TV users to discover and start watching shows, movies, and now, sports." Mac and Apple Watch were not included. Live sports launched in USA Apple TV app users in USA

Since this month, precisely December 6, Amazon Prime Video app is on Apple TV with Series and Movies for Amazon members. Despite Amazon move into Apple Ecosystem, iTunes did not do the same move and is not available on Amazon Fire TV. Apple TV is happy to have Amazon “Amazon

SpotX, a video ad serving platform, released this month figures illustrating "explosive growth in global over-the-top (OTT) video advertising spend across its platform." Of the more than 65 DSPs buying through SpotX’s platform, Adobe Advertising Cloud, dataxu, The Trade Desk, VideoAmp and ZypMedia are leading growth as

In January 2018, in the next regular board meeting, Eric Schmidt is stepping down from Alphabet, Google's parenting company, Alphabet just announced in a press releasse. Eric Schmidt will be transitioning from his position as Executive Chairman of the Board of Directors, becoming a technical advisor to the

In a blog post, Xaxis said this week that audio is still a bargain in the digital advertising formats, as “average CPM for a digital audio campaign is less than a quarter of what advertisers would pay for a display video ad and around a sixth of the cost of