Marketing News

Google updates Structured Data Files (SDF) on DV360, now v4.1

On September 18, Google updated the Structured Data Files (SDF) available in the DoubleClick Bid Manager API. According to Google, the new Structured Data Files v4.1 have enhanced support for inventory source targeting, and there was renaming changes to better align SDF with the Display & Video 360 UI.

Marketing News

Adobe invests in B2B marketing buying Marketo for $4.75 billion

Adobe is buying Marketo for $4.75 billion. With nearly 5,000 customers, Marketo is one of the market-leading cloud platforms for B2B marketing. Marketo’s ecosystem includes over 500 partners and an engaged marketing community with over 65,000 members. Marketo is headquartered in San Mateo, United States, with

Audio

SoundCloud Streams added to the UK and Ireland’s Official Charts

SoundCloud this month announced its streams of licensed, monetized tracks in the UK and Ireland will now count toward the UK’s Official Charts--the official, trusted, weekly pulse of what’s hot in the UK and Irish music scenes. Compiled by the Official Charts Company on behalf of the British

Marketing News

Google is shutting down Inbox by Gmail and Gmail Offline Chrome app

Google is sunsetting Inbox by Gmail at the end of March 2019 and Gmail Offline Chrome app later this year.

Marketing News

Barry Adams appointed as General Manager of BidSwitch

IPONWEB this month announced the appointment of Barry Adams to the role of General Manager of BidSwitch.

Marketing News

German Bild will start using Taboola for native

Auto Bild, Bild, B.Z., and Computer Bild, will start using Taboola for native ads monetization.

Marketing News

iOS 12 update is now available worldwide

iOS 12, the latest version of the Apple's mobile operating system, was released today. The update is now available on the iPhones and on the iPads. iOS 12 introduces new AR experiences, new features like Memoij, Siri Shortcuts that open up a world of apps to work with

Marketing News

SpotX is now 100% ads.txt compliant

SpotX says that to be 100% compliant, SpotX has ensured, since July, that when an ads.txt file is present, all bid requests to a demand side platform (DSP) are only from sellers within an ads.txt file.

Audio

Triton Digital’s programmatic audio marketplace integrated in Adform

The integration enables Adform’s buyers to execute targeted, non-skippable, and brand safe audio ad buys through both open marketplace and private marketplace deals.

Marketing News

BrightRoll, ONE by AOL and Yahoo unified into Oath Ad Platforms

Oath last week introduced Oath Ad Platforms as its simplified suite of advertising and publishing solutions globally. Oath Ad Platforms combines the assets from BrightRoll, ONE by AOL and Yahoo Gemini into a single suite. The single suite activates Oath's data, inventory, ad experiences, and programmatic algorithms. Additionally,

Marketing News

Adform is expanding into China, Australia, and Dubai

Adform is opening offices in China and Sydney, in addition to the current bases in Singapore and India.

Marketing News

Footfall Measurement Benchmarks: $6 is the average cost to drive a consumer to a store

TabMo & adsquare last week announced the results of a benchmark study covering the verticals travel, national parks, business, hobbies & interests, health, food & drink, clothing, style & fashion, automotive, beauty, buying/selling cars, shopping, and alcohol. The study shows the results from 55 programmatic campaigns delivered between 1

Marketing News

Salesforce CEO Marc Benioff buys TIME magazine for $190 million in cash

Marc and Lynne Benioff bought Time magazine for $190 million in cash. Benioff will not be involved in the day-to-day operations or journalistic decisions.

Marketing News

Rural communities in Illinois, Iowa, and South Dakota will get connection to the Internet

Rural communities in Illinois, Iowa and South Dakota will get connection to Internet, approximately 126,700 people who are currently unserved.

Marketing News

Cloudflare DNS resolver integrated on Firefox beta

A soft rollout to selected Beta users in the United States will begin the week of September 10th.

Marketing News

Bloomberg launches an API for clients

Enterprise Access Point is a website and an API that provides normalized reference, pricing, regulatory and historical datasets for Bloomberg Data License clients using open standards.

Audio

iHeartMedia to acquire HowStuffWorks (Stuff Media)

iHeartMedia this week announced it has entered into an agreement to acquire Stuff Media, the leading for-profit publisher of entertaining and informative podcast content, which includes the HowStuffWorks (HSW) podcasting business as well as a slate of premium podcast content. iHeartMedia is the biggest U.S. radio broadcaster and Stuff

Marketing News

IAB Europe: A CMP Validator will be available in October

The Consent Management Platform (CMP) Validator, developed by The Media Trust, supports CMPs registered with the Framework. Currently, in beta, the CMP Validator will be available on October 1 this year.

Marketing News

Shoppable Image ads: Google brings retail ads into images

Shoppable Images enable advertisers to highlight the shopping ads on curated, published content from Google publisher partners.

Marketing News

Mel Edwards named Wunderman’s Global CEO succeeding Mark Read

Mel Edwards has been with Wunderman since 2012 and for the past three years has served as EMEA CEO.

Marketing News

New Fire HD 8 Kids Edition is not a toy, but a real tablet

Fire HD 8 Kids Edition is available for pre-order today for $129.99 and starts shipping October 4. It is available in three color options: blue, pink, and yellow.

Marketing News

Meet the new Amazon Fire HD 8, released on October 4

Amazon this month announced the next generation Fire HD 8, released on October 4. The new Fire HD 8 has up to 10 hours of mixed use battery life and an 8” HD display with over 1 million pixels, a quad-core processor, 16 GB of internal storage with support for

Marketing News

Vertical video ads now available for TrueView on Youtube

Meet the new Vertical video ads on Youtube.

Marketing News

Google introduces Video in Showcase Shopping ads

Google announced today the introduction of video in Showcase Shopping ads. Showcase Shopping ads let advertisers upload multiple images to a single ad and promote the products through imagery, descriptions, products, and relevant promotions. The video format is now available to advertisers already running Showcase Shopping ads. Since launch, we’

Marketing News

comScore contextual targeting now available in Adobe Advertising Cloud

comScore this month announced a partnership with Adobe bringing their contextual targeting technology into Adobe Advertising Cloud. comScore says pre-bid targeting solution leverages comScore's proprietary technology to help brands reach customers in more appropriate environments without the use of cookie-based information—a genre of targeting that is increasingly