Marketing News

Roku yesterday disclosed preliminary Q4 2018 data for two key operating metrics, active accounts and streaming hours. Q4 2018 active accounts topped 27 million, up roughly 40% year-over-year. Q4 streaming hours were an estimated 7.3 billion hours, up about 68% year-over-year, bringing full year 2018 streaming hours to about

Outbrain yesterday announced that Ariff Quli has been appointed as the organization’s new General Manager of the North America business, based in its New York City headquarters. According to Outbrain, Ariff brings more than 15 years of experience with a proven track record of building strategic partnerships and improving

Mitsubishi Motors North America yesterday announced the appointment of Kimberley Gardiner to the newly created role of Vice President and Chief Marketing Officer. Mitsubishi says Gardiner will have full responsibility for all marketing communications activities for MMNA in the United States, including print and digital advertising, creative development and deployment,

MediaMath says that for the first time in digital advertising history, OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions, response rates, and CPAs—making OOH attributable in the same way

GitHub yesterday announced two updates: unlimited free private repositories, and a simpler Enterprise offering. GitHub Free now includes unlimited private repositories. For the first time, developers can use GitHub for their private projects with up to three collaborators per repository for free. GitHub says many developers want to use private

RTL Group today announced that it has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close 1 February 2019. “Our clients make significant investments in their video offerings and content licenses. Yospace has proven that it can provide an unmatched

DPAA yesterday announced that Firefly has joined its membership ranks. Firefly is a San Francisco-based company that connects brands, rideshare drivers and local city governments. Firefly works with rideshare drivers to install ad displays atop vehicles, adding to drive time profits. “We are proud to become members of DPAA’s

Samsung today announced it will offer iTunes Movies, iTunes TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring. Support on 2018 Samsung Smart TVs will be made available via a firmware update. “We pride ourselves on working with top industry leaders to deliver