Marketing News

Agile Networks and Microsoft will deliver internet access to rural communities in Ohio

The agreement between Agile Networks and Microsoft will leverage underutilized infrastructure in counties across the state, bringing high-speed internet access to 110,000 people in rural areas without broadband.

Marketing News

Google Public DNS - 8.8.8.8 - just did 8 years

Google Public DNS - 8.8.8.8 - just did eight years old. Today Google has a strong competitor - Cloudflare - and new announcements/updates were promised this month.

Marketing News

Apple's Intelligent Tracking Prevention defeated by Google and Microsoft

Last fall, Apple introduced the Intelligent Tracking Prevention on Safari. It restricted access to cookies after 24 hours. Due to this cookie restriction, companies like Google and Bing, and other major DSPs, are facing difficulties in tracking conversions accurately on the Safari browser. Google rapidly adapted and created a method

Marketing News

Hey Google, play Pandora Premium and Deezer

Users can now ask Google Assistant on Google Home, Mini and Max to play music from Pandora Premium or Deezer.

Marketing News

OpenX names Todd Parsons Chief Product Officer

Todd Parsons is the new CPO of OpenX. Todd Parsons leads a global team and is responsible for planning, implementation, and go-to-market strategy.

Marketing News

Ok Google, what are the news for today? Google News is now available in Assistant

Users in the U.S. can now ask Google Assistant for news. Examples: “What’s the news on the women’s national soccer team?” or “What’s the latest on NASA?”

Marketing News

adsquare opens new office In Chicago expanding to the Midwest

adsquare just opened a new office in Chicago, USA. Allyson White joined adsquare as Sales Director of the Chicago office.

Marketing News

Tamedia is taking over Goldbach and will expand to Germany and Austria

The Swiss Federal Competition Commission (COMCO) approved this week the acquisition of Goldbach Group by Tamedia, without any conditions. The public takeover of Goldbach was announced in December, 2017. On February 2018, Tamedia published the detailed Offer Prospectus for the takeover of the Goldbach Group AG at CHF 35.50

Marketing News

TravelClick to be acquired by Amadeus

Amadeus has agreed to acquire TravelClick from Thoma Bravo for USD 1.52bn, the company announced this month. Approximately 1,100 TravelClick employees are expected to join Amadeus. TravelClick, headquartered in New York City, is a hospitality provider that serves more than 25,000 customers across 176 countries. According to

Marketing News

Sovrn launches OneTag to simplify implementations and reporting

Sovrn this month announced the release of OneTag, a unified mechanism to simplify the installation, management, and reporting of multiple products and functionality on publisher sites. Sovrn has now more than 180 publishers using OneTag. According to Sovrn, publishers adopting OneTag will immediately get access to three of Sovrn’s

Marketing News

OpenX launches video header bidding via Prebid.org

OpenX this month announced the general availability of the company’s video header bidding solution built for Prebid technology. OpenX says this announcement marks a significant milestone in the company’s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high-quality marketplace.

Audio

Triton Digital integrates Tru Optik to give publishers data targeting capabilities

Triton Digital this month announced the integration of Tru Optik within Triton Aserver. Tru Optik is a DMP for addressable Over-the-Top (OTT) and Connected TV (CTV) bringing audience targeting, measurement, and attribution to streaming radio and podcast advertising. According to Triton Digital, through this partnership, audio publishers that use Triton

Marketing News

HTML5 access on Google Ads for advertisers with more than 9K spend

Starting August 27, 2018, Google will automatically approve advertisers for HTML5 ads once they spent more than USD 9000 on Google Ads, and the account is more than 90 days old. There will be more changes in HTML5 template ads in Google Ads API & Scripts. Google says that creating

Marketing News

Google Ads scripts 2018 workshops will happen next month worldwide

Google will realize eight workshops about Google Ads scripts in New York City, San Francisco, Hamburg, Tokyo, London, and Singapore, in September and in October. Google will be offering multiple sessions for two levels: beginner and advanced users. According to Google, the beginner sessions are designed for new users of

Marketing News

Google releases beta of the Mediation Test Suite for app publishers

Google this month released a beta of the Mediation Test Suite. Mediation Test Suite is a lightweight SDK that enables Google AdMob publishers to easily test mediation ad network integrations without having to make changes in the AdMob UI. It's available on Android, iOS, and Unity. With Mediation

Marketing News

Baidu voice assistant reaches 100 million users

Baidu last week announced a new milestone, as the install base of DuerOS, the company’s conversational AI assistant, reached 100 million devices, doubling over the past six months. Baidu says this milestone further cements DuerOS’s leading position as a major conversational AI platform in China. “DuerOS leverages Baidu’

Marketing News

Telaria partner with White Ops to prevent to prevent invalid and fraudulent traffic

Telaria last month announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Telaria says that every ad request on Telaria’s VMP, across all screens and formats, will now

Marketing News

Revcontent luring publishers with the guarantee of 50% revenue uplift on native ads

Revcontent last week announced a new program for publishers called AutomaticRev. Revcontent says that the new AutomaticRev program guarantees 50% Revenue uplift for media Publishers. "Typically, Revcontent has paid out 97 percent of deals on a revenue share model, but the new AutomaticRev program will allow publishers who switch

Marketing News

Posting tweets automatically in facebook killed by new Facebook Platform Policies

Twitter announced on this page that "a recent update to the Facebook Platform Policies ended the ability to automatically post Tweets to your Facebook profile or page." According to Facebook, all the apps using the Facebook Platform APIs went to a more comprehensive review to better protect people’

Marketing News

FreeWheel integrates IAS allowing publishers to do quality measurement

IAS last month announced a partnership with FreeWheel, where the video platform integrates IAS technology allowing publishers to do quality measurement. According to IAS, FreeWheel’s ad management platform now allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally

Marketing News

Payer Sciences acquired by Publicis Health

Payer Sciences, data-and-analytics-driven health marketing agency focused on helping biopharmaceutical manufacturers, was acquired last month by Publicis Health, part of Publicis Groupe. According to Publicis, since 2009, Payer Sciences’ strategic and analytical capabilities have equipped pharma and biotech clients with quantitative insights, decision-support software, market research, education, and communications. Payer

Marketing News

Google responsive search ads will be available to more advertisers in September

Google last week announced the release of responsive search ads to more advertisers. The advertisers that will see the new responsive search ads do ads in English, French, German, and Spanish. Google says that other languages to follow soon. Responsive search ads, announced in July, use machine learning to help

Marketing News

Promoted Videos on Pinterest now available for all advertisers

Pinterest announced this week the release of the format promoted video to all advertisers. According to Pinterest, promoted videos should include a logo and strong branding. Pinterest says that people will engage even more if products are integrated into the video. Besides branding videos, Pinterest also recommends instructional videos, and

Marketing News

Display & Video 360 has DCO (data-driven creatives) since July

With the transition from Doubleclick Bid Manager to Display & Video 360 (Google Marketing Platform), Google introduced new creative updates. The rebrand happened in July, and advertisers using Display & Video 360 have now a new Format Gallery, and they can build and edit ads via Ad Canvas, a visual

Marketing News

Google introduces new features in Data Studio bringing data to non-technical marketers

Google created a new Google Marketing Platform Report Gallery on Google Data Studio. Mary Pishny, product manager - Google Optimize at Google, and David Oleson, product manager - Data Studio at Google did this week the announcement. Google Marketing Platform Report Gallery has a series of report templates that help