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Sharethrough announced today that its Sharethrough for Publishers (SFP) product is now being used by publishers to sell directly more than 1 billion monthly native ad impressions. The number of programmatic transactions is 10 billion impressions each month.
Sharethrough says the number of the impressions sold directly by the publishers “represent a 4x growth across the last 18 months.”
In the past twelve months, more than 60 publishers from USA, Japan, Canada and Europe have sold more than 1 million native ad impressions directly, utilizing their own brand equity and existing sales teams to increase native investments and boost ad revenue.
Sharethrough is used by 1200 publishers globally – like Forbes, Rolling Stone, and Sky Media. Sharethrough in-feed native ad inventory is available on programmatic through Sharethrough Exchange, which now transacts 10 billion impressions each month.
Sharethrough header bidding wrapper
In June 2017, Sharethrough released a new header wrapper solution, which allows native and traditional display demand to bid into the same placements, allowing publishers to add and remove bidders with one-click. Sharethrough’s own header bidder has seen rapid adoption in 2017, now integrated into more than 100 sites, driving more than $2 million gross ad spend in Q3 alone and seeing win rates around 10x higher than standard bidders.