Outbrain this week announced that is expanding Amplify to Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa. Amplify is the Outbrain platform for advertisers. According to Outbrain,  native ads get 5.7X more page views than social media, 50% lower CPAs than display ads, and 42% lower bounce rates

OpenX is laying off around 100 employees, the company confirmed to WSJ last Tuesday. OpenX is consolidating its engineering hubs into Pasadena, California, and Krakow, Poland. The office in Santa Clara, California will close. According to AdExchanger, it will also sunset its ad server by the end of the year.