Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

TikTok Ads launches a plugin for WooCommerce

TikTok integration with WooCommerce enables merchants to use catalog-based ad formats like Collection Ads and Dynamic Showcase Ads.

Retail

Amazon ad revenue grows 23% in the first quarter

Amazon’s ad revenue was $7,877 million in Q1 2022.

Retail

Flipkart integrates Criteo’s retail ads

Flipkart will integrate Product Performance Ads (PPA) powered by Criteo’s commerce media technology.

Retail

Cdiscount ad revenue reaches €16 million in Q1

Cdiscount is a French e-commerce website with products such as electronics, household appliances and food.

Retail

Amazon to surcharge sellers because of fuel and inflation

The surcharge affects sellers with products eligible for Amazon Prime FREE Two-Day Shipping and FREE Shipping.

Retail

Twitter launches Twitter Shops in the US

Twitter Shops are a new beta experiment.

Retail

Walmart Connect to introduce video ad formats

New ad formats include CTV and video.

Retail

Amazon updates Alexa to notify users when there are deals

Amazon notifies users with Alexa up to 24 hours before a deal becomes available.

Retail

Meta sues an individual for providing a service of fake reviews

Meta this month has sued an individual for operating a website that provided fake reviews and feedback to businesses on Facebook, in order to increase their Customer Feedback Score.

Retail

Shopify introduces support for WebP and HEIC image formats

Shopify today announced the support for WebP and HEIC image formats, and said that the images don’t need to be manually compressed prior to uploading, as Shopify will optimize for image quality and speed.

Video

InMobi launches an end-to-end, video-led discovery and monetization retail media platform

InMobi yesterday announced the launch of an end-to-end, video-led discovery and monetization retail media platform.

Retail

Google launches vehicle ads, a new ad format in Google Ads

Google this month launched vehicle ads in the US. Vehicle ads are an ad format which allows auto advertisers to promote their inventory of vehicles to interested customers shopping for vehicles on Google.

Retail

Free product listings conversions from GA4 are now available in Merchant Center

Google yesterday announced advertisers using Merchant Center are now able to see the conversions from free product listings by connecting the Google Analytics property with Merchant Center.

Retail

FTC fines online fashion retailer for blocking negative reviews of its products

The fine is $4.2 million and Fashion Nova is prohibited from suppressing customer reviews of its products.

Video

Google deprecates TrueView for shopping in DV360

Google this month removed the option to create new TrueView for shopping line items in DV360.

Display

Microsoft Advertising introduces an Ad Creator

Microsoft this week introduced a new Ad Creator, a tool for advertisers to source and edit images. Microsoft says that visuals lead to more engagement, with 7% higher click-through rates (CTRs) on the ads with visuals.

Retail

Google launches a Merchant Center Status Dashboard

Google this week launched a Merchant Center Status Dashboard, where retailers can see if service disruptions occur on the Content API for Shopping, Merchant Center, and Feeds.

Retail

Pinterest revenue grows 20% in Q4, but active users are decreasing

Pinterest this week disclosed the financial results for the last quarter of 2021. In Q4 2021, Pinterest saw the global Monthly Active Users (MAUs) decreasing 6%, year over year, to 431 million, but revenue grew 20% to $847 million.

Retail

Pinterest introduces a new augmented reality for home decor

Pinterest this week introduced in their apps a new augmented reality (AR) for home decor.

Retail

Amazon records 30 billion dollars per year in advertising revenue

In Q4 2021, Amazon reached 9,716 million USD in advertising revenue, and 31,160 million USD for the full year of 2021.

Display

Microsoft Ads to launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela

Microsoft this month announced it will launch Shopping Campaigns in Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela, by mid-February.

Retail

Google releases auto-tagging in Merchant Center free listings

Google this week released auto-tagging for free listings in Merchant Center. Auto-tagging enables advertisers to see the free listings in Google Analytics dashboards.

Retail

Instacart launches new display ads and brand pages

Brand pages and display ads are available in the Instacart Ads self-service portal, Instacart Ads Manager.

Retail

FTC releases guidance about online reviews

The Federal Trade Commission (FCT) today released two guidances for businesses about online reviews.

Retail

Black Friday: Shopify registers a 21% increase in sales

Shopify this week announced record sales on Black Friday. This year, Shopify sellers had nearly $2.9 billion sales.