Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

Amazon introduces translations of recommended keywords in Amazon Advertising API

Advertisers can now request translations of recommended keywords for Sponsored Brands ads in Amazon Advertising API.

Retail

Amazon introduces new countries in Sponsored Display product targeting recommendations in Amazon Advertising API

Sponsored Display product targeting recommendations in Amazon Advertising API are now available in the UK, France, Spain, Italy, Germany, United Arab Emirates, Canada, and Japan.

Social

Merkle identifies 5 marketing trends for the first quarter

Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.

Retail

What is Amazon Shopper Panel?

Amazon Shopper Panel is an app in iOS and Android, that rewards users sharing receipts from purchases made outside of Amazon.com and that complete short surveys.

Retail

Amazon launches Sponsored Ads and Stores in the Netherlands

Amazon Netherlands was fully launched in March 2020. Sellers are able to advertise in Amazon.nl since yesterday.

Retail

Amazon launches Sponsored Ads and Stores in Brazil

Amazon this month launched Sponsored Ads and Stores in Brazil. Advertisers can now create Stores or advertise with Sponsored Ads on Amazon.com.br

Retail

Amazon launches Sponsored Display audiences in the United States

Sponsored Display audiences enable advertisers to target Amazon's first-party audiences with Sponsored Display ads.

Retail

eMarketer sees an "astronomical growth" this year in online grocery sales

There were 131 million digital grocery buyers in the US this year.

Retail

Amazon launches the DSP in Brazil

Amazon DSP is now available for advertisers in Brazil.

Retail

Amazon launches Amazon DSP in the Netherlands

With Amazon DSP, advertisers are able to programmatically buy display and video ads both on and off Amazon.

Retail

Criteo's revenue drops 11% in Q3 2020

Criteo is transforming its business into a Commerce Media Platform. The new solutions grew 43% year-over-year, and Retail Media grew close to 60% year-over-year.

Retail

Amazon DSP introduces video completion targeting

Completion Rate is the percentage of video impressions that played to completion.

Retail

Amazon introduces Deal Dimensions in reporting

Amazon this month introduced Deal Dimensions in the reporting of Amazon DSP.

Retail

Amazon launches a Shopper Panel

Amazon Shopper Panel to be used on ad measurement, retail insights, and intelligence. Shopper Panel is only available in the US.

Retail

Amazon DSP introduces bulk edit of supply bids and total budget

Bulk edits enables advertisers to edit multiple Line Items at the same time in Amazon DSP.

Retail

Amazon introduces bulk device targeting in Amazon DSP

Device targeting enables advertisers to target specific devices or environments, like mobile web or desktop.

Retail

Amazon releases Amazon Advertising API

The Amazon Advertising API lets advertisers to take reports.

Retail

More than half of Americans plan to do their holiday shopping in November

800 US consumers were surveyed in September 2020.

Data

Sendinblue launches a Certification for Email Marketing

Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.

Retail

Amazon rolls out Custom Headline and Logo worldwide in Sponsored Display

Advertisers can now introduce their logo and a custom headline on the Sponsored Display ads.

Retail

Google expands free listings in Shopping across Europe, Asia, and Latin America

Free listings in Google Shopping tab are available since April in the US. Retailers can participate via Google Merchant Center.

Retail

Prime Day 2020 to happen on October 13-14

Prime Day 2020 will happen on October 13-14, and will kick off at midnight PT.

Retail

Amazon rolls out Manager Account enabling advertisers to share accounts

In Manager Account, advertisers can share accounts, and have access to insights, billing, and user management.

Retail

Amazon expands Transparency to Japan and Australia

Amazon says Transparency is being used by 10,000 brands and has prevented 500k suspected counterfeits.

Retail

Merchant Center: Google to use the feed for Additional Countries

Google is warning retailers connected to Google Merchant Center that they should use the Additional Countries instead of Merchant Center "shipping settings".