Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

TikTok: Walmart gets supercharged in the battle against Amazon

Walmart could pay $4.5 billion for the 7.5% stake on TikTok.

Retail

Amazon launches Luxury Stores by invitation only

Amazon is letting brands independently decide regarding their inventory, selection, and pricing.

Retail

Performance planner now supports shopping campaigns

Advertisers can now plan their shopping campaigns on the Performance Planner.

Retail

Shopping Ads can now be displayed to users in multiple countries sharing the same language

Google Merchant Center is available in 94 countries, and in 78 currencies.

Retail

Microsoft Advertising to hold 2 virtual sessions on Shopping Campaigns optimization

Purna Virji to present the Holiday season-specific product offerings from Microsoft Advertising.

Retail

Walmart+ costs $98 a year or $12.95 a month and includes unlimited free delivery

Amazon Prime in the US costs $119 per year. Walmart+ is $21 less expensive than Amazon Prime.

Retail

Uber Eats launches Ads for Restaurants

Uber Eats' consumers will start seeing Sponsored Listings in the app this month, and the ads will be labeled.

Retail

Free and Fast Shipping annotations are driving up the conversion rates

Free and Fast Shipping annotations are labels that appear on Google search results.

Social

Facebook introduces a Shop button in the Facebook app

Users can now discover products and make purchases, directly on Facebook app, without having to use the web. Facebook is also waiving selling fees for businesses through the end of the year.

Retail

Walmart Media Group launches Performance Dashboards for Display and Sponsored Products campaigns

Advertisers can measure how their campaigns are performing in Walmart stores and on Walmart’s digital properties.

Retail

Coronavirus started a consumer behavior transformation, Nielsen finds

Coronavirus (COVID-19) has changed the consumer behavior accross countries.

Retail

WhatsApp introduces digital payments in Brasil

Facebook yesterday introduced digital payments in WhatsApp. Users in Brasil can now send money or do a purchase from a local business without leaving their chat.

Retail

European Commission opens 3 antitrust investigation cases against Apple

The European Commission is assessing Apple’s conduct in connection with Apple Pay, and if Apple’s rules for app developers on the distribution of apps via the App Store violate EU competition rules.

Retail

Shopify merchants able to sell their products on Walmart.com, starting today

It’s the first time Walmart has partnered with a commerce platform, enabling SMB to sell in their marketplace.

Retail

Criteo hires Sherry Smith to lead the Retail Media commercial team

Criteo today announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. Criteo says Sherry Smith will lead and oversee daily operations and strategy for Criteo’s Retail Media commercial team.

Retail

Ecommerce sales to jump 18% this year in the USA, eMarketer forecasts

eMarketer this month forecasted a jump of 18% this year for the total ecommerce sales in the USA. eMarketer says ecommerce sales will climb 18.0% to reach $709.78 billion this year, representing 14.5% of total US retail sales in 2020.

Retail

TabMo’s DSP starts measuring incremental store visits in real-time

TabMo yesterday launched In-Store Impact, a new self-serve product that tracks incremental store visits in real-time. TabMo says the real-time footfall uplift data is tied directly to the advertising activity in TabMo’s demand side platform (DSP) Hawk.

Retail

Amazon launches Sponsored Display product targeting in Canada

Amazon this week launched Sponsored Display product targeting in Canada. Amazon merchants in Canada can now use Sponsored Display in Seller Central.

Display

The Trade Desk partners with ZALORA to offer ad attribution

ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.

Retail

Criteo launches a self-service ad platform for retail ads

Criteo self-service retail media ad platform enables advertisers to buy ads across retailers at scale, and marks a diversification beyond retargeting.

Video

Amazon DSP launches Prime Video audiences

Amazon this month announced the launch of audiences based on content streamed on Prime Video.

Social

Facebook launches Facebook Shops, free storefronts for merchants

Mark Zuckerberg this week announced the launch of Facebook Shops, a new product that enables merchants to sell directly on WhatsApp, Messenger, Instagram, or Facebook.

Retail

Pinterest launches an app on Shopify

Pinterest this week launched an app on Shopify. Pinterest says the new app on Shopify gives merchants a quick way to upload catalogs to Pinterest and turn their products into shoppable Product Pins.

Retail

Shopify’s revenue grew 47% in the first quarter of 2020

Shopify this week released the first-quarter 2020 financial results. Shopify’s total revenue in the first quarter was $470.0 million, a 47% increase from the comparable quarter in 2019.

Retail

Amazon Advertising launches a learning console with courses and certifications

Amazon this week announced the launch of new courses and certifications for Amazon Advertising, on a learning console for advertisers. The Amazon Advertising certifications are for free.