Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

Amazon Q3 earnings soar with 56% jump in operating income

Amazon reports strong Q3 2024 results with net sales reaching $158.9B and AWS hitting $27.5B as cloud business accelerates.

AI

Amazon Introduces AI Creative Studio Beta

Amazon Ads launches AI-powered creative studio in beta, offering advertisers advanced tools for generating and refining marketing content.

Retail

Canva integrates Amazon Ads app

Canva's new Amazon Ads integration enables direct creation and publishing of compliant ad content for e-commerce advertisers.

Retail

Amazon Marketing Cloud unveils optimal frequency for ad campaign optimization

Amazon's new Optimal Frequency solution helps advertisers maximize campaign performance through data-driven insights and automated recommendations.

AI

Amazon unveils AI Creative Studio and Audio Generator for advertisers

New AI tools from Amazon Ads streamline creation of image, video, and audio ads, aiming to lower barriers for advertisers.

Retail

Amazon Ads expands measurement and targeting capabilities with AMC

Amazon Ads unveils new tools for product launches, audience targeting, and measurement to help brands maximize advertising impact across channels.

Display Featured

Amazon DSP unveils next-gen ad tech for precise reach and performance

Amazon Ads announces innovations in campaign management, data integration, and AI-driven optimization for its Demand-side Platform.

Retail

Google Shopping's AI makeover promises personalized, efficient experience

Google unveils an AI-powered overhaul of its Shopping platform, aiming to revolutionize how users discover and purchase products online.

Retail

Performance Max vs. Standard Shopping: Google revamps ad auction for holidays

Google eliminates Performance Max priority over Standard Shopping, reshaping advertisers' holiday strategies.

Retail

Walmart unveils 2024 Holiday Checklist for Marketplace Sellers

Walmart's comprehensive guide helps Marketplace sellers prepare for the crucial holiday shopping season with key strategies and tools.

Retail

Roku expands Instacart partnership with Shoppable Ads

Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting.

Retail

Amazon unveils AI Shopping Guides

Amazon launches AI-powered Shopping Guides, simplifying product research across 100+ categories with consolidated information and recommendations.

Search Featured

Google expands Store Ratings to 4 new english-speaking countries

Google's Store ratings feature, previously available in the US, now reaches shoppers in Australia, Canada, India, and the UK.

Retail Featured

Google Merchant Center announces integration with Amazon MCF for retailers

New integration aims to boost visibility and sales for online retailers using Amazon Multi-Channel Fulfillment on Google's platform.

Retail

Google launches AI-powered Video Generation in Product Studio

Google introduces AI-driven video creation tools in Product Studio, revolutionizing e-commerce marketing for US merchants.

Retail

Microsoft set to close PromoteIQ

Digiday reports Microsoft plans to shutter PromoteIQ, its retail media business, as the company refocuses its advertising strategy in a dynamic market.

Retail Featured

Krefeld's retail apocalypse: a stark warning for small cities in the digital age

Explore how Krefeld, Germany exemplifies the devastating impact of e-commerce on small city economies and urban landscapes.

Search Featured

Amazon unveils 5 new visual search features

Amazon introduces innovative visual search capabilities, including text-enhanced image search and video integration in search results.

Retail

Amazon launches massive holiday hiring drive

Amazon announces plans to hire 250,000 workers for the holiday season, offering competitive wages and comprehensive benefits from day one.

Retail Featured

Orange Apron Media launches self-service ad platform for Home Depot advertisers

New Orange Access platform simplifies ad buying, optimization, and reporting for The Home Depot's retail media partners.

Retail

Equativ acquires Kamino Retail: boosting Retail Media capabilities globally

Equativ's strategic acquisition of Kamino Retail enhances its retail media offerings, targeting $166B market by 2025.

Retail

Amazon unveils fully-managed supply chain service for sellers

Amazon launches end-to-end Supply Chain by Amazon, simplifying operations and boosting sales for sellers by an average of 20%.

Retail

IAB and IAB Europe release In-Store Retail Media measurement standards for public comment

New IAB/IAB Europe in-store retail media standards set unified metrics for transparency and growth in evolving ad sector.

Retail

Amazon unveils AI-powered personalization for enhanced shopping experience

Amazon harnesses generative AI to tailor product recommendations and descriptions, revolutionizing online shopping for millions of customers.

Retail Featured

Amazon unveils AI-powered assistant to boost seller productivity and growth

Amazon launches Project Amelia, an AI assistant using Bedrock to provide tailored business insights for sellers in its marketplace.