New Amazon frequency capping feature adds cross-campaign reach measurement
Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Amazon launches centralized billing system for sponsored ads and DSP
Amazon launches unified billing interface for sponsored ads and DSP advertisers to manage invoices across multiple countries.
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Google launches glossary for Merchant Center Next platform
New technical documentation provides detailed explanations of essential e-commerce terms and features for online retailers.
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How PayPal's Honey manipulated coupon codes and diverted affiliate commissions
A multi-year investigation reveals PayPal's browser extension Honey engaged in systematic affiliate commission diversion practices.
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Retail theft surges 93 percent since 2019, with rising violence concerns
New industry study reveals dramatic increase in retail theft and unprecedented levels of violence against store employees.
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Managing faceted navigation URLs: new Google documentation
Google releases comprehensive documentation on managing faceted navigation URLs to prevent server resource waste and optimize crawling.
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Google Merchant Center adds first-order discount option for retailers
Google Merchant Center's new first-order discount feature enables retailers to offer targeted promotions for first-time buyers.
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Pillow Cube faces class action lawsuit over alleged deceptive pricing practices
New lawsuit claims Pillow Cube and CEO engaged in misleading discount schemes through perpetual sales marketing tactics.
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Shopify's new app store policy impacts free tiers and merchant costs
A recent policy change requiring removal of "powered by" messages in Shopify apps raises concerns about sustainability of free services.
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Amazon moves into direct car sales with Hyundai partnership across 48 US cities
Amazon launches online car purchasing platform for Hyundai vehicles in major US metropolitan areas, offering end-to-end digital buying process.
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Zalando agrees to acquire About You in 1.2 billion euro fashion tech deal
Major consolidation in European e-commerce as Zalando plans to acquire About You, combining tech capabilities and fashion platforms.
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Google's Product Studio expands AI imaging tools to 15 additional markets
Google's merchant tool for AI-powered product imagery extends reach to 30 countries, adding key European and global markets.
