Amazon Ads enhances Account Management with nested manager accounts
This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Amazon DSP unveils Creative Gallery to streamline ad creation
Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.
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Amazon DSP streamlines Campaign Management with New Overview Page
This update aims to simplify campaign management workflows for advertisers and agencies leveraging Amazon DSP for programmatic advertising.
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Yelp unveils AI Assistant and upgrades platform to enhance user and business connections
Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.
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Amazon advertising soars 24% in Q1 2024
Amazon today reported a strong first quarter of 2024, with its advertising business demonstrating impressive growth. Advertising revenue jumped 24% year-over-year to $11.82 billion.
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Amazon launches Grocery Delivery Subscription for Prime Members and EBT Users
Amazon this week announced a new subscription service offering unlimited grocery delivery for Prime members and customers using EBT cards.
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Reddit launches Dynamic Product Ads
Reddit this week announced the beta launch of Dynamic Product Ads, a new advertising solution designed to help e-commerce brands connect with highly engaged consumers at the point of purchase.
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Amazon drone delivery expands in the US
Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.
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Tires go omnichannel: Walmart integrates marketplace with auto care centers
Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.
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Google announces significant changes to Merchant Center product data specifications
Google this week released its annual update to Merchant Center product data specifications. These changes are designed to improve the shopping experience for consumers and provide greater transparency for merchants.
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YouTube streamlines Product Tagging for Creators, boosting efficiency
YouTube today announced is rolling out a major update to its product tagging functionality within YouTube Shopping, making the process faster and more convenient for creators.
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YouTube unveils Shopping Collections: empowering creators to curate their own virtual storefronts
Shopping Collections enables creators to handpick and organize selections of their favorite products - from their own merchandise lines or other brands - crafting a unique and personalized digital storefront for their viewers.
