YouTube streamlines Affiliate Marketing with Enhanced Affiliate Hub
YouTube is empowering creators enrolled in its US-based affiliate program with a revamped Affiliate Hub, accessible directly within the YouTube app.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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YouTube expands Creator Merchandise options with Fourthwall integration
YouTube today added Fourthwall as a supported platform. This integration grants creators the ability to choose Fourthwall when setting up or connecting their store directly from YouTube Studio.
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Walmart kicks off National Pet Month with Deals and Promotions
As pet lovers across the United States prepare to celebrate National Pet Month in May, Walmart is anticipating a significant increase in demand for all things pet-related.
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Comparison Shopping Partners (CSS) Summit 2024 promises Growth and Innovation
The CSS Summit is back for 2024, scheduled for April 10th. This exclusive event invites Comparison Shopping Services (CSS) across the European Economic Area and Switzerland to gain the insights, tools, and strategies to accelerate growth in the ever-changing e-commerce landscape.
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PubMatic partners with Instacart to enhance CTV advertising with Retail Data
PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.
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Google expands Loyalty Program to Japan
Google last month announced the expansion of its merchant point program to Japan. This program allows businesses listing their products via Google's free listings to promote their loyalty programs across Google Search, Wallet, and Maps.
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Microsoft Advertising expands Conversion Value bidding
Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.
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EU Court rejects Amazon's Bid to delay transparency rule
The European Court of Justice (ECJ) this week rejected Amazon's request to suspend a new regulation requiring large online platforms to make information about advertising publicly available.
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Criteo achieves industry-leading accreditation for Retail Media measurement
Criteo this week announced its first-ever accreditation from the Media Rating Council (MRC).
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Instacart receives accreditation from the Media Rating Council (MRC)
This recognizes the accuracy and reliability of Instacart's ad impression, click, and viewability measurement across several key formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.
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Amazon doubles down on counterfeit crackdown
Amazon's Counterfeit Crimes Unit initiated legal action or criminal referrals against over 21,000 bad actors since its 2020 launch.
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Google expand Product Studio to merchants in Australia and Canada
Google today announced exciting news for merchants in Australia and Canada: Product Studio, a suite of free, AI-powered image generation tools, is now available to businesses in these markets.
