RhythmOne partnered with Placed to offer clients access to a new measurement solution that quantifies the impact of digital and linear TV campaigns in driving consumers to retail stores. RhythmOne’s solution integrates Placed’s TV measurement solution, Placed Attribution for TV, which leverages in-store attribution data to match linear

RhythmOne this week announced that it has formed a partnership with Pixalate, regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution. RhythmOne’s says the planned integration of Pixalate’s solution into its unified programmatic platform offers an added layer of