RTB House this week announced that is launching a Creatives Lab unit. The unit will develop performing dynamic banners for both display and video. RTB House says is constantly working on improvements to its core technology based on deep learning as well as other aspects of the RTB ecosystem, such

RTB House this week announced it will begin the alpha testing phase of 3 new features. The new features will be tested by selected brands from RTB House global customer base starting in Q1 2019. The company plans to roll out three innovations to its customer base next year. RTB

RTB House has developed multi-layer brand safety mechanisms to offer brands a solution based on individual requirements, the company announced this month. RTB House says that with real-time content analysis and natural language processing at its core, RTB House’s new brand safety platform skims tens of thousands of internet