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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1194 Articles
Display   -   May 20, 2024 Google updates Advertising Policy for Bulgaria
Gambling Advertising Policy in Bulgaria

Google last week announced an update to its advertising policy for Bulgaria. This update aligns Google's advertising practices with recent changes in Bulgarian gambling laws.

by Luis Rijo
Search   -   May 19, 2024 Google Ads introduces new security feature
Google Ads introduces new security feature

This feature allows account administrators to request users to switch from personal email addresses (e.g., [email protected]) to business email addresses (e.g., [email protected]) for managing Google Ads accounts.

by Luis Rijo
Search   -   May 19, 2024 Google launches new crawlers for Image and Video data
GoogleOther crawler

Google this week announced the launch of two new web crawlers specifically designed for image and video data: GoogleOther-Image and GoogleOther-Video.

by Luis Rijo
Search   -   May 19, 2024 Website closures raise questions about SEO landscape
Website closure

On May 8, 2024, a post on the r/SEO subreddit titled We're closing our content website next month sparked discussion within the online marketing community. The anonymous post detailed the owner's decision to shut down a content website after an unspecified period of operation.

by Luis Rijo
Search   -   May 14, 2024 Google Search gets summarized
AI Overviews

This update, centered on AI-powered summaries, presents both challenges and opportunities for marketers navigating the evolving search landscape.

by Luis Rijo
Search   -   May 14, 2024 Google Search introduces Web Filter for Text-Only results
Web Filter for Text-Only results

Google today announced the rollout of a new search filter called "Web" designed to display only text-based links in search results. This addition mirrors existing filters for narrowing down results to images, videos, or news articles.

by Luis Rijo
Search   -   May 12, 2024 Is the Blue Link economy fading? Rise of AI answers and search result shifts
Blue Link economy

The way users find information online is constantly evolving, and recent developments suggest a potential shift away from the traditional "blue link" search engine results pages (SERPs) dominated by publisher websites.

by Luis Rijo
Search   -   May 12, 2024 French Competition Authority fines Google €250 million over publisher licensing dispute
French Competition Authority fines Google

On March 20, 2024, the French Competition Authority (Autorité de la concurrence) announced a €250 million fine against Google for failing to comply with commitments made regarding licensing agreements with French publishers.

by Luis Rijo
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