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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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  • Google opens up Kenyan market for complex financial products ads 1 min read

    Google opens up Kenyan market for complex financial products ads

    Google this month announced an update to its Financial products and services policy, allowing advertisements for Contracts for Difference (CFDs) and rolling spot forex in Kenya.

  • Yandex N.V. to divest Russia-Based businesses, including its brand 2 min read

    Yandex N.V. to divest Russia-Based businesses, including its brand

    Yandex N.V., the parent company of the Russian internet giant, announced today a binding agreement to sell its Russia-based businesses and certain international operations to a consortium led by its Russian management team.

  • Google bids farewell to the Cache Link 2 min read

    Google bids farewell to the Cache Link

    Google last month has officially retired the "cached" link from its search results. This feature, allowing users to view a snapshot of a webpage as Google last indexed it, has been a staple of the search engine since its early days.

  • Google Search Central Live Returns to Brazil and Heads to Argentina in 2024 1 min read

    Google Search Central Live Returns to Brazil and Heads to Argentina in 2024

    Google is calling all SEOs, website owners, developers, and anyone interested in Google Search in Brazil and Argentina. Get ready to learn, network, and gain valuable insights.

  • Google Maps unveils AI-Powered Place Discovery 2 min read

    Google Maps unveils AI-Powered Place Discovery

    Planning a group outing can be tricky, especially when everyone has different tastes and preferences. Say goodbye to endless scrolling and hello to personalized recommendations with Google Maps' newest feature: generative AI-powered place discovery.

  • Apple posts solid Q1 with Record Services Revenue 2 min read

    Apple posts solid Q1 with Record Services Revenue

    Apple today reported its financial results for the first quarter of fiscal year 2024, ending December 30, 2023. The company saw modest overall revenue growth of 2% year-over-year to $119.6 billion.

  • Google Search Ads get Smarter with New AI-Powered Asset Changes 1 min read

    Google Search Ads get Smarter with New AI-Powered Asset Changes

    Google Ads today announced significant updates to how Search ads leverage assets like images, sitelinks, and descriptions, thanks to the power of artificial intelligence (AI).

  • Interaction to Next Paint (INP) to replace First Input Delay (FID) on March 12, 2024 1 min read

    Interaction to Next Paint (INP) to replace First Input Delay (FID) on March 12, 2024

    In a significant move for web developers and user experience optimization, Interaction to Next Paint (INP) is set to become a Core Web Vital, replacing First Input Delay (FID) on March 12, 2024.

  • Microsoft Search and News advertising revenue rises 8% 2 min read

    Microsoft Search and News advertising revenue rises 8%

    Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.

  • Alphabet reports Strong Quarter, but Ad Revenue falls short of expectations 1 min read

    Alphabet reports Strong Quarter, but Ad Revenue falls short of expectations

    However, ad revenue, which accounts for the majority of Alphabet's revenue, came in at $65.52 billion, slightly below analysts' expectations of $65.94 billion.

  • Sensitive Events in Google's Advertising Landscape 1 min read

    Sensitive Events in Google's Advertising Landscape

    A Sensitive Event is defined as an unforeseen or unexpected situation that poses a significant risk to Google's ability to provide high-quality, relevant information while reducing insensitive or exploitative content in prominent and monetized features.

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