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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Nov 13, 2025 OpenAI's Altman says Google profits when search fails

Sam Altman outlined workplace AI transformation and Google's search conflicts during October 17 Progress Conference appearance with economist Tyler Cowen.

by Luis Rijo

Search - Nov 13, 2025 Google defends parasite SEO policy amid European investigation

Google characterizes European Commission investigation into site reputation abuse policy as misguided and harmful to search quality.

by Luis Rijo

Search - Nov 12, 2025 EU prepares probe into Google's site reputation abuse policy

European Commission prepares Digital Markets Act investigation into Google's site reputation abuse policy.

The European Commission plans to investigate claims that Google demoted publishers who carry paid promotional content under its Digital Markets Act.

by Luis Rijo

Search - Nov 12, 2025 Amazon launches interactive video format for Sponsored Products campaigns

Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.

by Luis Rijo

Search - Nov 09, 2025 BuzzFeed shifts away from Google, Facebook as direct traffic hits 63%

Digital media company reports 17% revenue decline while reducing reliance on platform referrals amid industry-wide traffic challenges.

by Luis Rijo

Search - Nov 09, 2025 Semrush quadruples affiliate sign-ups after switching to impact.com platform

Semrush migrated over 1,000 partners from its proprietary system to impact.com, achieving 400% increase in new sign-ups within six months through modern attribution.

by Luis Rijo

Search - Nov 09, 2025 Yelp reports Q3 2025 revenue of $376 million amid economic headwinds

Yelp's third quarter 2025 revenue reached a record $376 million, up 4% year-over-year, as services categories drove growth despite macroeconomic challenges affecting restaurants.

by Luis Rijo

Search - Nov 08, 2025 Independent tests show AI Max underperforms traditional match types

AI Max costs $100.37 per conversion vs $43.97 for phrase match in 4-month test comparing match types

Analysis of 250+ campaigns reveals AI Max delivers conversions at 35% lower ROAS than other match types, contradicting Google's efficiency claims.

by Luis Rijo

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