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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Google updates Advertising Policy to address Opioid Painkillers

The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.

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Google Search Console now shows Merchant Listing Performance in Image Search

Google Search Console expands Shopping reports to include merchant listing performance within the Google Search Image tab.

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Google Analytics updates Attribution Model for Paid Search

Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.

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DuckDuckGo Launches Anonymous AI Chat Service

DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.

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Google Ads expands Online Pharmacy advertising in Estonia and Lithuania

Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.

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Italy Out: Google Ads Ban on Social Casino Games

This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.

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Google Search completes transition to Mobile-First Indexing by July 5, 2024

This initiative, initially announced in 2016, signifies a shift in how Google crawls and indexes websites, prioritizing mobile versions of webpages for search results.

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Fire TV unveils AI-Powered Search

Amazon this week announced an update to their Fire TV search function. This new feature leverages artificial intelligence (AI) to deliver a more natural and personalized content discovery experience for users.

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Brave Search Ads exit beta

Brave, the privacy-focused browser with over 65 million monthly active users, announced the official launch of Brave Search Ads on May 30, 2024. This move follows a successful 18-month testing phase with major brands like Amazon, Dell, and Shutterstock.

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Google's response to early concerns about AI Overviews

Just weeks after launching its ambitious AI Overviews feature, Google is scrambling to address concerns about accuracy and the potential for misleading information.

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Upgrading your Campaigns to Performance Max with Google Ads API

Google Ads API team today announced a new guide to assist advertisers in upgrading existing campaigns to Performance Max campaigns. P

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News Media Alliance calls for FTC and DOJ Investigation of Google's Search Practices

The News/Media Alliance, a non-profit organization representing news and magazine publishers in the United States, today sent a letter to the Federal Trade Commission (FTC) and the Department of Justice (DOJ).

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Leaked Google documents raise questions about Small Personal Sites flag

SEO industry publication iPullRank this week published an article sub-titled Google May Be Torching Small Sites on Purpose.

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Google Business Profile Chat feature to sunset on July 31, 2024

Google today announced the discontinuation of the chat feature within Google Business Profile (GBP).

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Leaked Google documents spark scrutiny of search algorithm

These posts, shared by SEO professionals such as Rand Fishkin, Garrett Sussman, and Nick LeRoy, allegedly contained information about Google's Content Warehouse API, a system used to store and process data for search.

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Google Ads: Search Campaigns vs. Performance Max

This article explores the differences between Search campaigns and Performance Max campaigns, two popular options within Google Ads.

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Chrome Extension emerges as users seek control over Google search results

However, concerns arose soon after regarding the accuracy of the information presented in these summaries.

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Google Search AI struggles with factual accuracy

AI Overviews has been plagued by inaccurate and misleading information. This has raised concerns about the trustworthiness of Google's AI and the potential impact on users.

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Google Search now indexes EPUB Files: what Publishers and Readers need to know

Google can now index the content of electronic publications or e-books saved in the EPUB (.epub) file format, according to the Google Search Central documentation.

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Google Search: Last-Modified Date in Sitemaps still considered a signal for activity

According to his comments on LinkedIn, Google Search Console still considers the last-modified date as a signal for website activity, even though it is not the sole determinant of crawl frequency.

Retail Featured

Google to release new AI Tools for retailers

These tools focus on creating a richer brand experience for online shoppers, with an emphasis on improved visual content and deeper brand storytelling.

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Google Web Filter: A guide to search engine text-only results

This filter, known as the Web filter, removes additional elements often displayed on Google search engine results pages (SERPs) such as knowledge panels, AI overviews and image carousels.

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Google Ads Editorial Policy: Updated for Clarity

Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.

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Google Marketing Live: AI Revolutionizes Ad Creation, Shopping Experiences, and Audience Targeting

Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).

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No Option to Disable Google AI Overviews in Search Results

Some users have expressed a desire to disable this feature, citing a preference for seeing only traditional search results.