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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Nov 08, 2025 Lazy loading implementation causes 20% traffic drop despite PageSpeed gains

Lazy loading hero image drops traffic 20% despite PageSpeed boost from 65 to 92, LCP rises to 4.2s

SEO agency reports 20% traffic decline after applying lazy loading to all images, despite PageSpeed score jumping from 65 to 92, highlighting LCP optimization challenges.

by Luis Rijo

Search - Nov 08, 2025 Google releases guidance on effective technical SEO audit methodology

Google's Martin Splitt explains technical SEO audit methodology in Search Central Lightning Talks video

Google Search Central publishes November 6, 2025 video explaining technical audit approach emphasizing context over arbitrary scoring systems and tool limitations.

by Luis Rijo

AI - Nov 06, 2025 AI traffic converts at 3x higher rates than traditional channels

AI assistants driving 156% traffic growth while delivering superior conversion performance for publishers and news sites.

by Luis Rijo

Search - Nov 06, 2025 Adthena becomes first Google Trusted Trademark Partner for paid search

Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads.

by Luis Rijo

Search - Nov 06, 2025 Google executives hint at a unified AI search interface

Alphabet's Q3 2025 earnings call revealed growing query volumes as industry experts predict major consolidation of AI features within months.

by Luis Rijo

Search - Nov 06, 2025 Google phases out practice problem and dataset structured data

Google removes practice problem structured data support in January 2026, clarifies Dataset markup only serves Dataset Search as part of simplification effort.

by Luis Rijo

Data - Nov 06, 2025 Google Ads Editor 2.11 adds Performance Max search term reports

Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools.

by Luis Rijo

Display - Nov 05, 2025 Small businesses maintain marketing budgets despite economic fears

Small business 2026 marketing budget plans: 39% increase, 54% maintain, 8% decrease spending levels

LocaliQ surveyed 300+ small businesses revealing 54% will maintain 2026 marketing budgets while social ads surpass search, video investment rises 53%, and AI adoption holds at 60%.

by Luis Rijo

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