Search - PPC Land (Page 18)

Sign in Subscribe

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

A starter guide for E-commerce PPC

A starter guide for E-commerce PPC

E-commerce Pay-Per-Click (PPC) advertising helps you achieve this by displaying product placements to relevant audiences only when they click, maximizing cost-effectiveness. Platforms like Google Ads, Amazon Advertising, and Facebook Ads enable this targeted approach.

Ad Profitability Calculator

New ROAS Calculator unveiled for simplified profitability analysis

The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.

Google Ads opens doors to Online Casino Ads in Rhode Island

Google Ads opens doors to Online Casino Ads in Rhode Island

Starting February 20, 2024, Google Ads will begin accepting and running advertisements for online casinos licensed by the state of Rhode Island.

Google Opens Vehicle Ads to Australian Businesses

Buckle up, Aussie auto advertisers! Google has officially launched its Vehicle Ads program in Australia, offering a powerful new way to reach car buyers across the web.

Users can also click More sites to see additional relevant aggregator sites for their query

Search Featured

Google updates Search Experiences in EEA with new rich result units

Google today announced new search experiences for users in the European Economic Area (EEA), focusing on richer results and improved visibility for publishers and businesses.

New partnership with Facemoji Keyboard targets Gen Z audience

Microsoft Advertising expands AI capabilities with Chat Ads API

Microsoft Advertising today announced it is expanding its generative AI technology to the advertising ecosystem with the Chat Ads API.

Automatically Created Assets

Google Ads fully rolls out Automatically Created Assets

Google Ads today has fully rolled out the use of generative AI in automatically created assets (ACA) for all English language advertisers in the US and UK.

Google updates Political Content policy for Mexico Elections

Google updates Political Content policy for Mexico Elections

Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.

Google Ads sunsets Travel Commission bidding strategies

Google Ads sunsets Travel Commission bidding strategies

Google Ads this week announced the sunset of commission-based bidding strategies for hotel campaigns, suggesting alternative solutions for improved campaign performance and future-proofing.

Microsoft Enhanced Conversions

Microsoft launches Enhances Conversions and streamlines Campaign creation

Microsoft Advertising this week rolled out key updates in February, focusing on improved conversion tracking and streamlined campaign creation.

Google opens up Kenyan market for complex financial products ads

Google opens up Kenyan market for complex financial products ads

Google this month announced an update to its Financial products and services policy, allowing advertisements for Contracts for Difference (CFDs) and rolling spot forex in Kenya.

Yandex N.V. to divest Russia-Based businesses, including its brand

Yandex N.V., the parent company of the Russian internet giant, announced today a binding agreement to sell its Russia-based businesses and certain international operations to a consortium led by its Russian management team.

Google bids farewell to the Cache Link

Google last month has officially retired the "cached" link from its search results. This feature, allowing users to view a snapshot of a webpage as Google last indexed it, has been a staple of the search engine since its early days.

Google Search Central Live Returns to Brazil and Heads to Argentina

Google Search Central Live Returns to Brazil and Heads to Argentina in 2024

Google is calling all SEOs, website owners, developers, and anyone interested in Google Search in Brazil and Argentina. Get ready to learn, network, and gain valuable insights.

Generative AI in Google Maps

Google Maps unveils AI-Powered Place Discovery

Planning a group outing can be tricky, especially when everyone has different tastes and preferences. Say goodbye to endless scrolling and hello to personalized recommendations with Google Maps' newest feature: generative AI-powered place discovery.

Apple posts solid Q1 with Record Services Revenue

Apple posts solid Q1 with Record Services Revenue

Apple today reported its financial results for the first quarter of fiscal year 2024, ending December 30, 2023. The company saw modest overall revenue growth of 2% year-over-year to $119.6 billion.

New AI-Powered Asset Changes

Google Search Ads get Smarter with New AI-Powered Asset Changes

Google Ads today announced significant updates to how Search ads leverage assets like images, sitelinks, and descriptions, thanks to the power of artificial intelligence (AI).

Circle to Search

How to use Google's new Circle to Search feature

5 ways to use Circle to Search.

Interaction to Next Paint (INP)

Interaction to Next Paint (INP) to replace First Input Delay (FID) on March 12, 2024

In a significant move for web developers and user experience optimization, Interaction to Next Paint (INP) is set to become a Core Web Vital, replacing First Input Delay (FID) on March 12, 2024.

Microsoft Search and News advertising revenue rises 8%

Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.

Alphabet reports Strong Quarter, but Ad Revenue falls short of expectations

However, ad revenue, which accounts for the majority of Alphabet's revenue, came in at $65.52 billion, slightly below analysts' expectations of $65.94 billion.

Sensitive Events in Google's Advertising Landscape

Sensitive Events in Google's Advertising Landscape

A Sensitive Event is defined as an unforeseen or unexpected situation that poses a significant risk to Google's ability to provide high-quality, relevant information while reducing insensitive or exploitative content in prominent and monetized features.

Circle to Search in Samsung Galaxy S24

Samsung to integrate Baidu's Ernie AI Model into Galaxy S24 Series

Samsung Electronics is teaming up with Baidu to integrate the Chinese internet giant's large language model (LLM) into its latest flagship 5G device, the Galaxy S24 series, in China.

Google fully introduces Gemini in Google Ads, in the US and UK

Search Featured

Google fully introduces Gemini in Google Ads, in the US and UK

Gemini is currently available to English language advertisers in the U.S. and U.K., and will be rolled out to other English language advertisers in the coming weeks.

Google Ads to Restrict Plumbing Ads in the Netherlands

Google Ads to Restrict Plumbing Ads in the Netherlands

Google has announced an update to its other restricted businesses policy that will restrict plumbing ads in the Netherlands. This policy update will take effect on February 22, 2024.