Google Ads will accept lottery-courier advertising in Puerto Rico starting December 11, 2025, requiring state licenses and certification from qualifying operators.

Google updated its offline gambling advertising restrictions on November 19, 2025, adding 23 countries to the prohibited locations list and clarifying permitted activities.

Adobe announced November 19, 2025 it will acquire SEO platform Semrush for $12 per share in a $1.9 billion all-cash deal to address AI search challenges.

John Mueller announces Search Console annotations on November 17, 2025, while revealing AI Mode's agentic features can "reserve a table" automatically.

Google Ads adds original conversion value metric showing raw conversion data before value rule adjustments, improving transparency for advertisers analyzing campaign performance.

Google rolls out Flight Deals globally, introduces Canvas travel planning in AI Mode, and adds agentic booking for restaurants, events, and future flights.

Google Search Console launches custom annotation feature on November 17, enabling website owners to document infrastructure changes and SEO efforts directly in reports.

Microsoft Advertising Platform expands Copilot capabilities with image animation for video creation and performance comparison analysis on November 17, 2025.