Search News

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Google Search now supports AVIF

Google announces support for AVIF image format in Search, enhancing indexing capabilities for this popular web image type.

Google to merge bookings in Business Profiles and Local Services Ads

Google announces integration of booking systems for Business Profiles and Local Services Ads, aiming to enhance user experience.

Google Trends unveils advanced features for enhanced data analysis

Google Trends introduces advanced search capabilities and comparison tools, empowering users with deeper insights into search data.

Google senior analyst debunks link quantity myths in SEO practices

John Mueller of Google clarifies misconceptions about link quantities in blog posts, emphasizing content quality over metrics.

Google updates Organization Markup Usage in Search Results

Google clarifies how organization markup influences search results, impacting logos and disambiguation.

Google unveils AI-powered travel tools to enhance vacation experiences

Google introduces five AI-driven features for travel, from immersive route planning to photo editing and language translation.