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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Oct 18, 2025 Amazon launches reserve share of voice for branded search

Amazon introduces fixed-price advertising feature allowing brands to secure top-of-search placements for their branded keywords through the Sponsored Brands platform.

by Luis Rijo

Data - Oct 18, 2025 Google Ads API v22 adds targetless bidding for App campaigns

Google releases API v22 on October 15 with new bidding goals for app campaigns, generative AI asset creation, and expanded automation for Demand Gen campaigns.

by Luis Rijo

Search - Oct 17, 2025 Google expands cannabis advertising pilot to government operators in Canada

Cannabis plant in cultivation representing Google's expanded advertising pilot program in Canada

Google broadened eligibility for its Canadian cannabis pilot on October 15, 2025, allowing government operators alongside licensed producers to advertise.

by Luis Rijo

AI - Oct 15, 2025 Google presents AI Max framework during live stream

Google AI Max presentation outline showing four key sections for search campaign automation

Google's Toluse Akinlabi discussed AI Max during October live stream, detailing automated features for search campaigns with expanded targeting and text customization.

by Luis Rijo

Search - Oct 14, 2025 Google launches AI features for Discover and Search sports updates

Google announced two AI-powered features on October 13, 2025: an upgraded Discover feed with preview expansions and a "What's new" sports button for Search.

by Luis Rijo

Search - Oct 14, 2025 Nano Banana expands to Search and NotebookLM with 5 billion images created

Google Lens Nano Banana feature icon on bananas representing new AI image editing capabilities

Nano Banana image editing model launches in Google Search and NotebookLM on October 13, 2025, bringing Gemini 2.5 Flash capabilities to more platforms after generating 5 billion images.

by Luis Rijo

Search - Oct 14, 2025 Google introduces sticky sponsored results label and hide ads control

Mobile search showing collapsed sponsored results with Show sponsored results button under Sponsored results header

Google rolls out grouped sponsored results label with hide ads feature on October 13, 2025. Text ads get single header that stays visible while scrolling across desktop and mobile.

by Luis Rijo

Search - Oct 14, 2025 Google warns UK rules could slow innovation after designation

Google emphasizes £118 billion UK economic contribution while warning regulatory interventions could inhibit innovation and harm businesses following CMA designation.

by Luis Rijo

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