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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Retail - Oct 12, 2025 Criteo partners with DoorDash for multi-year retail media expansion

DoorDash restaurant kitchen preparing delivery orders for retail media advertising. AI generated

Criteo and DoorDash establish retail media partnership to connect brands with convenience, grocery, and CPG advertisers across growing delivery platform starting October 2025.

by Luis Rijo

Search - Oct 12, 2025 AdSense for Search tightens Referrer Ad Creative requirements

Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.

by Luis Rijo

Search - Oct 12, 2025 Google alters automatic conversion goal settings in API update

Google Ads API changes conversion goal defaults on November 17, preventing unnecessary goals from automatically becoming biddable in campaigns to optimize performance.

by Luis Rijo

Search - Oct 11, 2025 Google expands AI Mode to over 40 countries and territories

AI Mode interface greeting users in Spanish language with black background display

Google launched AI Mode in more than 35 new languages and over 40 new countries on October 7, 2025, bringing total availability to over 200 territories with Europe included.

by Luis Rijo

Search - Oct 11, 2025 HouseFresh achieves notable traffic recovery after Google algorithm impacts

HouseFresh Google Search visibility recovery graph showing traffic surge after June 2025 core update implementation.

HouseFresh reports traffic recovery on October 11, 2025, after losing 95% visibility following Google's September 2023 Helpful Content Update implementation.

by Luis Rijo

Search - Oct 11, 2025 Penske Media files antitrust lawsuit against Google over AI content practices

Penske Media Corporation filed a 101-page federal antitrust lawsuit against Google on September 12, 2025, alleging search monopoly abuse and AI content coercion.

by Luis Rijo

Retail - Oct 11, 2025 Google Shopping duplication tactic sparks policy compliance warnings

LinkedIn post promoting Google Shopping product duplication tactic flagged as policy violation

LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.

by Luis Rijo

AI - Oct 11, 2025 Google faces publisher backlash over AI search control limitations

Google VP Robby Stein discusses AI search controls on TBPN podcast, October 10, 2025.

Google executive Robby Stein confronted on publisher controls for AI search features, revealing gaps in opt-out options as content creators demand choice.

by Luis Rijo

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