Search - PPC Land (Page 19)

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Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Canada’s Top 100 Places to Eat in 2024

Yelp names Canada’s Top 100 Places to Eat in 2024

Yelp yesterday revealed its ninth annual list of the top places to eat in Canada, and this year's winners are a diverse mix of restaurants from across the country.

Job listings and detail pages update

Google changes the way it measures impressions and clicks for job listings

Google this month announced a significant update to its Search Console that will enhance the way it measures impressions and clicks for job listings and detail pages.

Google updates Gambling and Games Policy in Mozambique

Google updates Gambling and Games Policy in Mozambique

Google is updating its Gambling and Games policy for Mozambique, effective February 7, 2024. No More Online Casino Ads.

Appen faces $82.8 Million contract termination from Google, impact on search quality raters

As a result of this decision, thousands of search quality raters will lose their jobs. It is unclear what will happen to the search quality rating process in the future.

Google Lens Generative AI

Google introduces AI-Powered Multisearch in Lens

Google this week introduced AI-Powered Multisearch in Lens, leveraging generative AI to provide more comprehensive and informative search results.

Circle to Search

Google to launch Circle to Search in Android phones

Google this week announced a new way to search for information on the phones, called Circle to Search. This feature allows users to select text or images on their screen and then get more information about it without having to switch to another app.

Google to obtain additional consent from users to share data across services

Google will need to obtain additional consent from users to continue sharing this data.

New Updates to Consent Mode from Google

In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.

Microsoft Advertising to deprecate Hotel Center Subaccounts

Microsoft Advertising to deprecate Hotel Center Subaccounts

Microsoft Advertising yesterday announced a change in how hotel advertisers can manage their campaigns. Starting February 6, 2024, Hotel Center subaccounts will no longer be available. Instead, hotel advertisers will need to use the new Lodging campaigns feature.

YouTue Search CPR

Google enhances First Aid Information access on YouTube Search

YouTube yesterday announced it is making it easier to find first aid information on the platform. Google has introduced "first aid information shelves" that will be pinned to the top of search results for a variety of acute health topics.

The Privacy Sandbox: Reimagining Advertising Without Compromising Privacy

The Privacy Sandbox: Reimagining Advertising Without Compromising Privacy

By adopting the 5 privacy-focused APIs from the Privacy Sandbox, marketing professionals can adapt to the changing landscape of digital advertising and continue to deliver effective campaigns that respect user privacy.

Google updates Sensitive Events policy

Google updates Sensitive Events policy

Under the updated policy, a "Sensitive Event" is defined as an unforeseen event or development that poses a significant risk to Google's ability to provide high-quality, relevant information and ground truth.

Google to allow advertising of Cryptocurrency Coin Trusts

Google to allow advertising of Cryptocurrency Coin Trusts

Google today announced an update to its Cryptocurrency and related products policy, which will expand the scope of acceptable advertising for Cryptocurrency Coin Trusts in the United States.

Enhanced Conversions

Demystifying Enhanced Conversions in Google Ads: Web vs. Leads

Google Ads' enhanced conversions feature plays a pivotal role in enhancing conversion tracking and unlocking powerful bidding strategies. While both enhanced conversions for web and leads aim to improve conversion data, they differ in their implementation and accuracy.

Google Ads Expands Eligibility for Sports Betting Ads in Delaware

Google Ads yesterday announced it will now accept and run ads for sports betting from state-approved entities in Delaware.

Gambling France

Google updates Gambling and Games Policy in France

Google is making significant changes to its Gambling and Games policy in France, effective January 22, 2024. The most notable change is the removal of the reference to online casino. This means that advertisers will no longer be able to promote online casinos using Google Ads.

Google expands Advertiser Verification options for Trade Names and DBAs

Google expands Advertiser Verification options for Trade Names and DBAs

This change, effective December 2023, allow businesses to verify their DBA names when the DBA and the legal name are both present on the verification documentation.

Google updates UK Financial Services Verification Policy

Google updates UK Financial Services Verification Policy

As of February 2024, Google will implement changes to its UK Financial Services Verification (FSV) policy, the company announced yesterday. These changes are designed to provide greater security and transparency for advertisers who are using Google Ads to promote financial services products.

Google Ads Transparency Center

Unveiling Your Competitors' Google Ads Strategy

In the dynamic world of marketing, understanding your competitors' strategies is crucial to staying ahead of the curve. While traditional market research methods still hold value, digital tools like the Google Ads Transparency Center have opened up new avenues for gaining competitive insights.

Get it by Dec 24

Google enhances Last-Minute Shopping experience in Search and Gmail

Google is introducing several enhancements to its Search and Gmail platforms to streamline the last-minute shopping experience for both consumers and marketers, the company announced this week.

Google tightens Ad Consent Measures for Search Ads Partners

Google tightens Ad Consent Measures for Search Ads Partners

Google yesterday announced it will begin enforcing consent management requirements for its Search Ads publisher products, including AdSense for Search, AdSense for Domains, and Programmable Search Engine, on February 1, 2024.

Google incorporates Real Academia Española (RAE) and Lengua Española e Inteligencia Artificial (LEIA)

Google incorporates Real Academia Española (RAE) and Lengua Española e Inteligencia Artificial (LEIA)

Google today announced two advancements as part of its partnership with the Real Academia Española (RAE)'s Lengua Española e Inteligencia Artificial (LEIA) project.

Google Maps Backup Timeline

Google Maps updates to Location History, provides New Permissions Controls

Google yesterday announced updates to its Location History and Maps features, giving users more control over their location data.

Advertiser Verification - Verify your business operations

Google to update its Advertiser Business Operations Verification Program

Google yesterday announced an update to its advertiser verification program, providing detailed information about the business operations verification process. This update aims to enhance transparency and clarity for advertisers.

Most Searched Playground

Google launches Most Searched Playground

Google today has unveiled a new interactive experience called the Most Searched Playground, inviting users to explore a virtual world filled with 25 of the most searched people, places, and moments from the past 25 years.