Bloomberg reports Apple is preparing to launch search ads in Maps as early as summer 2026, letting retailers bid on keywords in a model similar to Google Maps.

Google on March 20 added Google-Agent to its user-triggered fetchers list, formalizing a new user agent for AI systems like Project Mariner that navigate the web on behalf of users.

A former Hims SEO leader shares how seven EEAT changes - no new content, no links - lifted keyword rankings 34% in three weeks for a telehealth brand.

Google processes over one billion health queries daily. At The Check Up 2026, on March 17, it detailed how AI Mode, Fitbit, and research tools handle that scale.

Google's Search Central Live arrives in Toronto on April 21, 2026, marking the series' first event in Canada, with sessions on AI in Search, Search Console, and structured data.

MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

Google Ads product managers reveal smart bidding best practices for 2026, covering Smart Bidding Exploration, journey aware bidding, and campaign total budgets.

Google engineers reveal Googlebot is a misnomer for a central SaaS crawling platform serving dozens of products, with a 15 MB default file size limit and geo-crawling constraints.