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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1182 Articles
Search   -   Jan 15, 2026 Google finally lets you set fixed budgets for Search and Shopping campaigns
Google Ads interface showing campaign total budget option for Performance Max with date selector

Google today expanded campaign total budgets to Search, Performance Max and Shopping campaigns globally in open beta, letting advertisers set fixed spending limits for 3 to 90 days.

by Luis Rijo
Search   -   Jan 14, 2026 Google rolls out six travel planning tricks nobody's talking about
Canvas suggests dog-friendly weekend trips with activities near Washington DC for three-day getaways

Google's Canvas tool in AI Mode transforms vacation planning with custom itineraries, image-based searches, and collaborative features across 200+ countries globally.

by Luis Rijo
Search   -   Jan 14, 2026 Google Trends now uses Gemini to suggest search terms
Google Trends adds Gemini AI for automated search term discovery and trend comparison analysis

Google integrates Gemini AI into Trends Explorer on January 14, 2026, automating search term suggestions and comparison analysis for journalists and marketers.

by Luis Rijo
Search   -   Jan 11, 2026 Microsoft lets advertisers add 50 search themes to Performance Max campaigns
Microsoft Advertising search themes interface showing 50-theme limit for Performance Max campaigns

Microsoft Advertising expands search theme capacity from previous limits, giving advertisers more control over automated campaign targeting signals.

by Luis Rijo
Display   -   Jan 10, 2026 Your favorite website might be rotting away
Decaying laptop displays 404 error showing web rot and broken links affecting older websites

Traffic to established websites dropped 11% over five years while AI platforms rise, leaving outdated content to clutter search results with broken links.

by Luis Rijo
Search   -   Jan 10, 2026 Google quietly expands asset A/B testing to all Performance Max campaigns
Google quietly expands asset A/B testing to all Performance Max campaigns

Google extends Performance Max asset experimentation beyond retail campaigns, enabling advertisers to test creative combinations within single asset groups.

by Luis Rijo
Search   -   Jan 10, 2026 Google opens Belarus gambling ads with dual-authority licensing
Google opens Belarus gambling ads with dual-authority licensing

Google accepts online gambling ads in Belarus starting January 22, 2026, requiring operators to secure authorization from Ministry of Taxes and presidential offices.

by Luis Rijo
Display   -   Jan 10, 2026 Google blocks rummy and fantasy sports ads in India after legal crackdown
Google blocks rummy and fantasy sports ads in India after legal crackdown

Google Ads will disallow all rummy and daily fantasy sports promotions targeting India starting January 21, 2026, following regulatory compliance requirements.

by Luis Rijo
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