Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

Google integrates Search Ads 360 in GA4

Google this month announced the integration of Search Ads 360 in Google Analytics 4. Users using GA4 and Search Ads 360 can now establish links between Google Analytics 4 properties and Search Ads 360 advertisers.

Display

Google Ads launches enhanced conversions for leads

Google last week announced the launch of enhanced conversions for leads, a new feature in Google Ads enabling the measurement of offline leads using CRM data. Advertisers need to share user data (email addresses or phone numbers) with Google.

Search

Google recommends one responsive search ad in every ad group in search campaigns

Google last week reminded advertisers that support for the creation and editing of expanded text ads will end on June 30, 2022.

Search

Google stops serving ads in Russia

Google this week announced it has paused temporarily from serving ads to users located in Russia.

Display

Microsoft Advertising introduces an Ad Creator

Microsoft this week introduced a new Ad Creator, a tool for advertisers to source and edit images. Microsoft says that visuals lead to more engagement, with 7% higher click-through rates (CTRs) on the ads with visuals.

Search

Yandex says it can operate for at least 12 to 18 months

Yandex, Europe’s largest internet business operating in the Russian market, clarified this week that it can continue to operate for at least the next 12 to 18 months, during the war between Russia and Ukraine.

Display

Microsoft Advertising expands in Europe and into South Africa

Microsoft last month expanded the countries where advertisers can run ads via Microsoft Advertising. With Microsoft, advertisers can run ads in search, native display (audience network), and shopping ads.

Display

Google introduces a new ad format in AdSense displaying search ads

Google this week introduced a new ad format in AdSense displaying search terms related to the content of the pages the users are reading. In this format, users will see search ads.

Search

Google Ads changes serving rules of sitelinks, callouts, and structured snippets

Google Ads this week announced that starting mid-March, sitelinks, callouts, and structured snippets from higher levels in accounts will be eligible to serve alongside extensions of the same type of lower levels.

Search

Google Ads to show automated ad extensions alongside with manually-created ad extensions

Google this week announced it has updated the Ad Extensions, and it will show automated extensions starting mid-March, alongside manually-created ad extensions.

Search

New Search Ads 360 now available in Data Studio

Google this month announced the connection of the new Search Ads 360 in Data Studio, launched this month.

Search

Yelp launches keyword targeting

Yelp this month launched keyword targeting enabling advertisers to specify and optimize keywords.

Data

Google launches Radium to automate hyper-local targeting

Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.

Search

Microsoft introduces Bing News PubHub as part of the Bing Webmaster Tools

Microsoft yesterday announced a revamped Bing News PubHub as part of the Bing Webmaster Tools. Bing News PubHub is a program for news publishers.

Search

Microsoft launches Cruise Ads

Microsoft today announced the launch of Cruise Ads. The ads appear on the right rail of Microsoft Bing search results and run alongside mainline text ad placements.

Search

Google launches a new Search Ads 360

Google today announced the launch of a new Search Ads 360. Google redesigned and rebuilt Search Ads 360 using the same technology that powers Google Ads.

Search

Google names their major competitors in 2022

Google this month named their competitors in search, social, ad platforms, devices and advertising.

Search

Microsoft Bing launches a marketplace for autos

Microsoft this week announced the launch of Autos Marketplace in Microsoft Bing, in the US. Microsoft says the Autos Marketplace is a new research assistant for a car.

Data

Microsoft Ads rolls out automated integration with Google Tag Manager

Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.

Display

Microsoft Ads rolls out portfolio bid strategies globally

Microsoft this week announced portfolio bid strategies are now rolled out globally. Portfolio bid strategies use an automated bidding feature that manages bidding across multiple campaigns.

Search

Google revamps Google Partners program, but requirements remain the same

Main updates are a new Google Partners directory⁠, to be launched in February, and a higher incentive for new ad accounts, starting in $500 (up from $100).

Retail

Instacart launches new display ads and brand pages

Brand pages and display ads are available in the Instacart Ads self-service portal, Instacart Ads Manager.

Search

Apple integrates custom product pages with Apple Search Ads

The integration enables advertisers to create ad variations based on custom product pages in App Store Connect.

Search

Google extends identity verification policy in Google Ads to 51 new countries

Google this week extended the identity verification policy in Google Ads to additional 51 countries.

Search

Google Ads rolls out a new Experiments page

Google says the new Experiments page helps advertisers to create, manage, and optimize experiments in one place.