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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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AI - Aug 19, 2025 Microsoft Copilot achieves 73% higher click-through rates in advertising study

Microsoft Copilot AI advertising performance showing 73% higher CTR with conversational interface

Microsoft Advertising research reveals conversational AI drives significant performance improvements across multiple engagement metrics.

by Luis Rijo

Search - Aug 19, 2025 Google pays $55 million for anti-competitive telco deals in Australia

Mobile search competition in Australia: Google's $55M penalty for anti-competitive telco deals on Android.

Google admits restricting search competition through exclusive agreements with Telstra and Optus on Android devices sold between 2019 and 2021.

by Luis Rijo

Search - Aug 19, 2025 Google Ads API documentation receives comprehensive overhaul

Google Ads API documentation shows campaign types (Performance Max, Demand Gen, Search, Shopping) and key developer resources sections.

Google upgrades Ads API documentation with unified reporting, gRPC-REST toggle, improved campaign discovery, and reorganized guides on August 14, 2025.

by Luis Rijo

Search - Aug 18, 2025 German court ruling shows how EU's Digital Services Act enables business censorship

European businessman deleting negative reviews using DSA Article 16 regulations on computer screen

Düsseldorf court decision in January 2025 confirms Google liable under DSA provisions while German businesses systematically abuse review removal systems.

by Luis Rijo

AI - Aug 18, 2025 Google removes language targeting from search campaigns by 2025

Google will automatically detect user languages using artificial intelligence systems as manual campaign settings disappear from search advertising platform.

by Luis Rijo

Search - Aug 18, 2025 Google Search begins age verification system for users

Google Search age verification prompt showing account settings change notification for adult confirmation

Google Search starts rolling out age verification notifications to users on August 15, 2025, requiring adult confirmation before access, following earlier YouTube implementation.

by Luis Rijo

Search - Aug 17, 2025 Google's AI Max for Search campaigns deliver meh results, industry tests reveal

Marketing professional analyzing disappointing AI Max campaign data showing zero conversions on multiple screens.

Google's latest AI Max for Search campaigns show mixed early results with majority of queries failing to convert.

by Luis Rijo

Search - Aug 17, 2025 Google launches AI-powered Flight Deals search tool in North America

AI-powered Google Flight deals beta interface with blue branding and experimental feature badge

Google's experimental beta feature targets cost-conscious travelers with natural language search capabilities across 300 airline partners.

by Luis Rijo

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