Delving into Search Quality with Elizabeth Tucker
Elizabeth's career path at Google, her transition from data scientist to product manager, and the intriguing world of Search Quality.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Yelp improves accessibility features to empower users with disabilities
Yelp rolled out new accessibility features including searchable business attributes, AI-powered image descriptions, and a resource hub to empower users with disabilities and improve their experience on the platform.
Google Ads updates Search Query Matching and Brand Controls
Google Ads updated search query matching and brand controls to improve campaign performance by giving advertisers more control over misspelling handling and brand exclusions.
Google updates Ad Policy for Public Health campaigns in France
Google to allow certified French public health organizations to use prescription drug terms in Ads promoting safe use.
New AdSense for Search consent requirements for Switzerland
New requirements for publishers using Google AdSense for Search to comply with user consent regulations in Switzerland.
Google clarifies when to fix 404 errors
Focus on User Experience, Not All Errors Require Fixing.