Google Analytics updates Attribution Model for Paid Search
Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
DuckDuckGo Launches Anonymous AI Chat Service
DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.
Google Ads expands Online Pharmacy advertising in Estonia and Lithuania
Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.
Italy Out: Google Ads Ban on Social Casino Games
This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.
Google Search completes transition to Mobile-First Indexing by July 5, 2024
This initiative, initially announced in 2016, signifies a shift in how Google crawls and indexes websites, prioritizing mobile versions of webpages for search results.
Fire TV unveils AI-Powered Search
Amazon this week announced an update to their Fire TV search function. This new feature leverages artificial intelligence (AI) to deliver a more natural and personalized content discovery experience for users.