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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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AI - Jul 27, 2025 Google AI incorrectly declares journalist Dave Barry dead

Google AI Overview incorrectly shows Dave Barry dead from cancer, mixing up columnist with activist

Artificial intelligence system generates persistent false death claims despite user corrections, highlighting ongoing accuracy issues.

by Luis Rijo

AI - Jul 26, 2025 Marketing concerns over AI search may be overblown, study finds

NP Digital study shows 56% of marketers report traffic increases since AI Overviews launch, challenging fears.

NP Digital research set to be released next week challenges industry fears about traffic devastation.

by Luis Rijo

Search - Jul 26, 2025 Google drops sponsored label for find related products ads

Google's "Find Related Products & Services" ad unit showing before and after sponsored label removal.

Google removes "sponsored" labels from commercial search suggestions, replacing them with smaller disclaimers for advertising transparency.

by Luis Rijo

Search - Jul 26, 2025 Amazon removes all Google Shopping ads globally in 48 hours

Amazon's Shopping ad impression share drops to 0% across US, UK, and Germany markets between July 21-23, 2025.

Amazon withdraws completely from Google Shopping between July 21-23, ending its global advertising presence across US, UK, and German markets.

by Luis Rijo

Search - Jul 25, 2025 Google AI Overviews drive 10% search growth as Alphabet reports $96.4B revenue

Google AI search interface showing 10% query growth with upward trending arrow and brain icon overlay

AI-powered search features generate increased query volume while company beats earnings expectations with 14% growth.

by Luis Rijo

AI - Jul 24, 2025 Google breaks publishers' business models with new AI search experiment

Cloudflare CEO criticizes Web Guide feature as Google continues disrupting content creators on July 24.

by Luis Rijo

Search - Jul 24, 2025 Google Search experts reassure industry on AI search at Bangkok event

Google's Gary Illyes explains AI search systems share crawling, indexing mechanisms with traditional SEO.

Google's Gary Illyes confirms traditional SEO methods remain effective as AI search tools share similar mechanisms.

by Luis Rijo

AI - Jul 24, 2025 Google Network advertising revenue declines 1% as AI features reduce publisher traffic

Google Network revenue declines 11% while total Google ads grow 27% from Q2 2022-2025. Chart shows diverging trends.

Alphabet Q2 2025 results show Network revenue pressure while Search and YouTube advertising grow amid fundamental changes in user search behavior.

by Luis Rijo

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