Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search Featured

Independent travel publisher reports dramatic decline in readership after search changes

ViaTravelers documents significant impact on traffic and operations following recent Google algorithm updates.

Search

Google Ads launches new product category insights tools for retail advertisers

New tools help advertisers track search trends and performance metrics for product categories in Google Ads interface.

Search

How Google's AI powers responsive search ads: a technical guide for advertisers

Detailed analysis of Google's AI-driven ad generation system and key implementation steps for advertisers to optimize performance.

Search Featured

Google releases December core search update ahead of holiday shopping season

Google's latest core search update begins rollout on December 12, marking second major update in two months for search rankings.

Search

Google rolls out streamlined Search Console Insights, removes Analytics integration

Google announces major update to Search Console Insights, focusing solely on Search Console metrics and removing Google Analytics integration.

Search

News publishers urge antitrust action over Google's third-party content policy

News Media Alliance seeks DOJ and FTC intervention against Google's site reputation abuse policy affecting publisher revenues.

Search

Microsoft discontinues cache links in Bing search results, following industry trend

Major search engines phase out webpage caching features as web reliability improves, with Microsoft removing Bing cache links.

Search

Digital marketers express growing concerns over lack of campaign control in 2024

Industry professionals highlight challenges with automated bidding and reduced targeting options across major advertising platforms.

Search

Search Console adds 24-hour performance data view with enhanced freshness

Google launches new 24-hour view in Search Console performance reports with improved data freshness and hourly granularity.

Search

Cloudflare launches Robotcop to enforce robots.txt policies against AI crawlers

New tool helps website owners monitor and block unauthorized AI bot access by enforcing robots.txt directives at the network level.

Retail

Google's Product Studio expands AI imaging tools to 15 additional markets

Google's merchant tool for AI-powered product imagery extends reach to 30 countries, adding key European and global markets.

Data

Apple plans retail expansion in Saudi Arabia with online store launch in 2025

Apple announces plans to launch its online store in Saudi Arabia next summer, followed by physical retail locations starting 2026.

AI

Here's how Perplexity AI ads will appear: sponsored questions and side media

Perplexity AI reveals the design and implementation of its first advertising test, maintaining unbiased search results.

Data

Taiwan designates Google as regulated online advertising platform under anti-fraud law

Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.

Data

Google details comprehensive web crawling process in new technical document

New documentation explains how Googlebot discovers and processes web pages, including resource management and rendering.

Search

Google deepens AI focus while facing antitrust scrutiny, CEO says at DealBook Summit

Tech giant's chief discusses competitive landscape and regulatory challenges amid rapid technological change.

Search

Google clarifies site reputation abuse policy with expanded guidelines

Google enhances its site reputation abuse policy with detailed FAQs addressing third-party content usage and manual action remedies.

Search Featured

Google introduces mandatory certification for dating and companionship ads

New policy requires dating advertisers to obtain certification and prohibits exploitative services, starting March 2025.

Social

Pinterest Predicts 2024: Data analysis reveals major social platform trend shifts

Comprehensive analysis of Pinterest's 2024 trend forecast shows significant user behavior changes across multiple categories based on Q3 2023 data.

Search

Japan to allow Online Pharmacy and Telemedicine Prescription Drug advertising in 2025

Major policy shift enables licensed Japanese online pharmacies and telemedicine providers to advertise prescription services starting January 2025.

Search

Google announces major changes to Search Features in Europe under DMA compliance

Google details significant modifications to its search services in Europe, including new comparison tools and removal of features, to comply with DMA regulations.

Search

DOJ and States seek historic breakup of Google

Justice Department proposes Chrome divestiture and unprecedented data-sharing requirements to restore competition in search markets.

Retail

Google enhances Holiday Shopping experience with AI-powered Lens and Maps features

Latest Google Shopping updates bring AI-powered product recognition and local inventory search to enhance in-store shopping experience.

Search

Google's agency relations deteriorate as reps make unauthorized account changes

Digital agencies report aggressive tactics and unauthorized modifications by Google representatives, straining platform partnerships.

Search

Google Search Central Live returns to Zurich with free developer conference this December

Google announces Search Central Live event in Zurich on December 12, offering free tickets and community speaker opportunities.