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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1189 Articles
Data   -   Jul 14, 2025 European Commission releases implementation guidance for political advertising rules
EU political advertising regulation timeline showing stakeholder obligations from 2025 guidance to 2026 repository launch.

European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.

by Luis Rijo
Video   -   Jul 13, 2025 YouTube and 4S behaviors redefine marketing strategies
YouTube's 4S behaviors infographic: streaming, scrolling, searching, shopping reshape marketing funnels

Industry leaders reveal how streaming, scrolling, searching and shopping reshape consumer journeys for marketers.

by Luis Rijo
Search   -   Jul 12, 2025 Social media becomes new search engine for younger shoppers
Social search transforms marketing: Gen Z uses traditional search 30% less than Baby Boomers for brand discovery.

Nearly half of young adults now use Instagram, TikTok and Reddit to find products instead of Google searches.

by Luis Rijo
Search   -   Jul 12, 2025 Google advocates outline SEO fundamentals for small businesses
Google Search Advocates discuss SEO fundamentals for small businesses in episode 95 podcast July 2025

Google Search Advocates address practical optimization strategies, customer research methods, and timing expectations in latest podcast episode focusing on small business website development.

by Luis Rijo
Search   -   Jul 10, 2025 Google Ads API removes shared ad functionality in October 2025
Google Ads API

Google announces phased elimination of ad sharing feature, pushing advertisers toward asset-based advertising model by Q1 2026.

by Luis Rijo
AI   -   Jul 10, 2025 Google adds AI Mode to Circle to Search
Circle to Search with AI Mode analyzing Dubai chocolate bars on Android device interface

Circle to Search gains AI Mode integration, multimodal capabilities, and gaming assistance across 300 million Android devices.

by Luis Rijo
AI   -   Jul 10, 2025 Perplexity launches Comet AI browser for $200 Max subscribers
Perplexity Comet browser interface showing AI-powered search integration and assistant features

Perplexity introduces Comet browser with integrated AI assistant targeting premium subscribers and power users.

by Luis Rijo
Display   -   Jul 09, 2025 Google launches Discord community for advertising developers
Google Discord server invitation showing 14,854 members in advertising developer community launch

Google's Ads Developer Relations team establishes dedicated Discord server for API developers and advertisers seeking technical support.

by Luis Rijo
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