Google launches Performance Max for Marketplaces
This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google Ads to pause low-activity keywords
Google Ads informed advertisers about an upcoming change to how the platform handles low-activity keywords in search ad campaigns. This change is set to take effect in June 2024.
Google cracks down on Site Reputation Abuse
Google last quarter announced an update to its search algorithm and introduced new spam policies, including one specifically targeting site reputation abuse.
Yelp unveils AI Assistant and upgrades platform to enhance user and business connections
Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.
Google investigating issue with Flag GIF search results leading to nazi imagery
On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.
Google Ads announces in-campaign experimentation for Performance Max
This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.