Google clarifies guidelines for beta carousels feature in search results
Google this week updated its Search Central documentation to provide clearer guidance on the beta carousels feature.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Sundar Pichai on the responsibility of tech companies and the potential of AI
This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.
Google debunks indexing slowdown theory during core updates
A recent LinkedIn discussion sparked a debate about whether Google's core algorithm updates cause delays in regular indexing processes.
Google Ads explains what Smart Bidding is and offers best practices
Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.
Google announces significant changes to Merchant Center product data specifications
Google this week released its annual update to Merchant Center product data specifications. These changes are designed to improve the shopping experience for consumers and provide greater transparency for merchants.
Marin Software strengthens Microsoft Advertising integration for optimized campaigns
This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results.