Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1189 Articles

Search - Jun 28, 2025 Google tests preferred sources in Top Stories for personalized news feeds

Google's Preferred Sources feature showing "From your sources" section in mobile Top Stories results with starred publications.

Google's new Labs experiment allows users to star favorite news sources, potentially reshaping how publishers compete for visibility in search results.

by Luis Rijo

Search - Jun 27, 2025 Google announces Restricted Access Features for AdSense Search

AdSense RAF strike system flowchart showing publisher account status progression from qualified to revoked.

Google launches tiered access system limiting advanced search advertising features based on publisher compliance records.

by Luis Rijo

AI - Jun 24, 2025 Google launches AI Mode in India with multimodal search capabilities

Google homepage displaying new AI Mode button with colorful gradient design in search bar interface.

Advanced reasoning and visual search features arrive as experimental Labs feature following global expansion strategy.

by Luis Rijo

Search - Jun 23, 2025 Google Ads tests compact segment dropdown menu in advertiser console

Google Ads old vs new compact segment dropdown menu interface comparison showing reduced visual space usage

New interface reduces visual space while maintaining functionality across campaign analytics

by Luis Rijo

AI - Jun 23, 2025 Google executive defends AI search features amid publisher traffic concerns

Google's VP of Search addresses studies showing reduced website clicks while claiming industry benefits from AI integration.

by Luis Rijo

AI - Jun 18, 2025 Google explains "great decoupling" of search clicks and impressions

Google explains AI Overviews impact as search impressions rise while Google consumes web traffic

AI overviews create unprecedented split between visibility and website traffic as Googler addresses industry concerns.

by Luis Rijo

AI - Jun 18, 2025 ChatGPT could overtake Google search traffic by 2030

ChatGPT traffic projection shows potential to surpass Google by October 2030 based on Similarweb data analysis.

Industry analyst predicts decisive shift as AI reshapes marketing landscape.

by Luis Rijo

Search - Jun 18, 2025 SEO expert releases AI search content optimization checklist

AI search optimization icons showing 8 key areas: chunks, synthesis, citations, topic clusters, multimedia

SEO consultant Aleyda Solis unveils comprehensive 8-point framework for optimizing content for AI search engines.

by Luis Rijo