The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results.
In a recent video on the Google Search Central Youtube channel, Google engineer Gary Illyes provides a fascinating glimpse into the complex processes behind Google Search results.
Google's Ads Liaison Twitter account (@adsliaison) last month announced a change to the definition of top ads within Google Search.
Yelp this week provided a list of recommendations on choosing the right photos to market your business.
Microsoft Advertising announced today a major update to its native ad bidding process, transitioning away from manual cost-per-click (CPC) in favor of enhanced CPC (eCPC).
As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.