Comscore unveils Generative AI Search measurement capabilities
Comscore today announced the launch of its new Generative AI (artificial intelligence) search measurement capabilities.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google updates Search Quality Rater Guidelines to enhance user experience
Google has announced an update to its Search Quality Rater Guidelines, effective November 16, 2023. The updated guidelines aim to simplify the evaluation process for search raters and provide clearer guidance for assessing the quality of web pages.
Google Ads API now supports Search Themes Beta for Performance Max Campaigns
Google today announced that Performance Max campaign search themes beta is now available through the Google Ads API, allowing advertisers to provide Google AI with inputs.
Google to restrict available targetings on financial ads
Google today announced an update to its Personalized Ads Policy restricting targeting of certain sensitive interest categories for ads related to consumer financial products and services. This change is effective February 28, 2024.
Google Search expands support for Structured Data with Profile Page and Discussion Forum Markup
Google today announced support for profile page and discussion forum structured data, along with new Search Console reports to enhance the visibility of first-person perspectives from various online communities.
Google tightens Location Asset Requirements for Google Ads
Google is set to implement stricter guidelines for Location assets within Google Ads, effective December 2023. This update aims to enhance the relevance and accuracy of location information displayed in ads, ensuring a more seamless user experience.