Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search Featured

Google Search quality declines, says viral YouTube critique

Popular tech YouTuber's video highlighting Google's ad-heavy results and SEO manipulation gains millions of views, sparking debate on search quality.

Search Featured

Google expands Store Ratings to 4 new english-speaking countries

Google's Store ratings feature, previously available in the US, now reaches shoppers in Australia, Canada, India, and the UK.

Search

Google's new 'Quick View' for recipes: Innovation or threat to publishers?

Google tests 'Quick View' feature for recipes, raising concerns about traffic, revenue, and market power in digital publishing.

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Google AI links ex-employee's number to company

AI error connects former Funcom artist's phone to corporate office, sparking privacy concerns and potential GDPR issues.

Search

Google unveils new Verification Requirements for Financial Advertisers

Google introduces stricter verification for financial services ads in Ireland, New Zealand, South Korea and Thailand starting November 2024.

Search Featured

DOJ weighs forcing Google breakup in Antitrust showdown

Justice Department outlines potential breakup of Google's search business following landmark antitrust ruling, raising questions about innovation and competition in the digital age.

Search

Google Ads introduces Negative Keywords in Keyword Planner

New feature allows advertisers to easily exclude irrelevant search terms when researching keywords for ad campaigns.

Retail Featured

Google Merchant Center announces integration with Amazon MCF for retailers

New integration aims to boost visibility and sales for online retailers using Amazon Multi-Channel Fulfillment on Google's platform.

Search Featured

Brendon Kraham on AI in Search: new frontiers for advertisers in 2024

Google VP Brendon Kraham details how AI-powered search innovations are reshaping advertising strategies and user behavior.

Search Featured

Amazon unveils 5 new visual search features

Amazon introduces innovative visual search capabilities, including text-enhanced image search and video integration in search results.

Search Featured

Generative AI ushers in new era of personalized digital experiences

Microsoft unveils advancements in AI-driven advertising and user engagement, transforming digital interactions.

Search Featured

Google revolutionizes Search with AI: visual, voice, and video understanding

Google unveils major AI updates to Search, enhancing visual and voice capabilities, and introducing AI-organized results pages.

Search

Google SREs reveal how search handled record World Cup traffic spike

Google's Search Reliability team discusses challenges, strategies, and successes in maintaining service during peak events.

Search Featured

Google Lens introduces Shopping Ads

Google enhances Lens with Shopping ads, offering users seamless product discovery and purchasing options through visual searches.

Search Featured

Google Ads in AI Overviews

Google launches ads within AI Overviews, offering advertisers new ways to reach consumers through AI-driven search summaries.

Search Featured

Apple Search Ads expands to 21 new Countries across Europe, Asia, and Africa

Apple's app advertising platform launches in Türkiye, Cyprus, Morocco, and 18 other diverse markets, boosting global reach.

Search Featured

Microsoft Advertising boosts Performance Max and adds new Display Ad features

Latest update introduces search term insights, new bidding options, and AI-powered recommendations for advertisers.

Search Featured

TikTok Search Ads

TikTok's new Search Ads Campaign feature empowers brands to target high-intent audiences through keyword-based advertising.

Search Featured

Google's Sullivan on SEO Future: AI, UGC, and challenges for independent sites

Google's Danny Sullivan discusses the evolving search landscape, addressing concerns of independent sites and the role of AI in SEO.

Search

Forbes Advisor faces significant drop in Google search rankings

Forbes Marketplace's SEO strategy for Forbes Advisor comes under scrutiny as site experiences major traffic decline.

Search

Sellers.json: SEO pros' secret for finding successful niche sites via Mediavine

Discover how SEO experts use sellers.json and Mediavine's criteria to uncover profitable niche websites and shape content strategies.

Search

Google's site reputation update remains manual

Google's manual approach to the Site Reputation Update raises questions about consistency in content quality assessment and SEO strategies.

Search Featured

Google removes Cache Feature from search results

Google has discontinued its long-standing cache feature, impacting how users and SEO professionals interact with search results.

Search Featured

Google introduces new search features for South African users

Google rolls out visual badges and refinement chips to improve discoverability of local platforms in South Africa's travel and shopping sectors.

Search Featured

Google Ads updates betting policy for Brazil: new rules from September 30

Google aligns ad policy with Brazil's new betting laws. Certification required for advertisers. Aggregators banned. Learn more.