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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1182 Articles
AI   -   Dec 17, 2025 Google exec says AI search needs same SEO while publishers lose traffic
Nick Fox, Google's SVP defending AI search optimization stance while publishers report traffic losses

Nick Fox tells publishers to optimize for AI search like normal SEO on December 15 while rejecting standardized licensing deals for struggling small outlets.

by Luis Rijo
Search   -   Dec 14, 2025 77% of UK marketers predict growth while AI stays out of creative roles
77% of UK marketers predict growth while AI stays out of creative roles

77% of UK marketers forecast revenue expansion in 2026 despite rising competition and integration challenges, according to new survey data released December 10.

by Luis Rijo
Search   -   Dec 14, 2025 Google's Preferred Sources goes global with doubled click rates
Google's Preferred Sources goes global with doubled click rates

Google expands Preferred Sources globally on December 10, 2025 while launching commercial AI partnerships with publishers like The Guardian and Der Spiegel.

by Luis Rijo
AI   -   Dec 14, 2025 Recipe creators clash with Google over AI plagiarism and photo theft
Google AI displays Inspired Taste recipe content from 18 sites without proper website attribution

Recipe publishers report Google's AI features display complete recipes with errors, plagiarized content, and stolen photos without proper attribution.

by Luis Rijo
Search   -   Dec 14, 2025 Your search habits are changing - and mobile gaming is reaping the rewards
Mobile gaming time surges 31% among GenAI users as search habits shift toward AI tools over browsers.

LoopMe survey of 66,819 consumers shows users are 2-3x more likely to turn to GenAI than search engines, while mobile gaming time increases by 31-54%.

by Luis Rijo
Search   -   Dec 14, 2025 Google's third core update of 2025 just dropped before Christmas
Google logo with explosive data visualization showing December 2025 core update impact. Credit: SER-inspired

Google released its December 2025 core update on December 11, taking up to three weeks to roll out as website owners report ranking volatility.

by Luis Rijo
AI   -   Dec 13, 2025 Google clarifies AI Max attribution discrepancies as advertisers discover search term reporting anomalies
Advertisers confronting Google Ads AI Max automation challenges with attribution transparency issues

Google explains AI Max search term matching now relies on inferred intent rather than raw text queries, addressing advertiser concerns about attribution transparency and keyword performance measurement.

by Luis Rijo
Video   -   Dec 13, 2025 French digital marketing sector drives €14.4bn economy with 310,000 jobs
French digital marketing employment ecosystem showing 310,000 jobs across agencies, suppliers and advertisers in 2024

Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.

by Luis Rijo
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