Google to sunset AdWords API on April 27, 2022
Google today confirmed that it will sunset AdWords API on April 27. Developers currently using the AdWords API must upgrade to the Google Ads API.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google introduces support for Performance Max campaigns in Ads Editor
Google today rolled out a new version (2.0) of Google Ads Editor. The new version supports Performance Max (PMax) campaigns, asset groups and product groups.
Google launches vehicle ads, a new ad format in Google Ads
Google this month launched vehicle ads in the US. Vehicle ads are an ad format which allows auto advertisers to promote their inventory of vehicles to interested customers shopping for vehicles on Google.
Microsoft Automotive Ads to show in Yahoo! and DuckDuckGo
Microsoft this month announced the Automotive Ads will show in Bing search partners like Yahoo! and DuckDuckGo.
Google to allow individual hotels to take part in free hotel booking links
Google this month announced beginning April will allow individual hotels to manually input their rates through their Google Business Profile, in order to participate in free hotel booking links.
Google introduces insights in Hotel Center about free booking links
Google this month introduced new search insights into Hotel Center about free booking. Hotel Center is a platform where hotels optimize and manage data feeds for Hotel Ads and free booking links.