Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search Featured

Google updates web search spam policies

Google updates spam policies, introducing site reputation abuse rules to combat third-party content manipulation. New guidelines define close oversight and legitimate practices.

Search Featured

Google launches Vehicle Ads in UK

UK car dealers get access to Google's vehicle ads in October 2024, enhancing online automotive marketing capabilities.

Search

Google Ads unveils AI-powered features for improved campaign performance

New AI tools, insights, and controls announced for Google Ads, enhancing campaign creation and management across platforms.

Search Featured

EU Court overturns €1.5 Billion fine against Google in AdSense case

General Court finds errors in European Commission's assessment of Google's online advertising practices.

Search Featured

Google revamps documentation for crawlers and user-triggered fetchers

Google revamps crawler documentation, adding product impact info and robots.txt snippets for each crawler user agent.

Search Featured

Microsoft clarifies when and how websites should use IndexNow protocol

Bing's Product Manager provides detailed guidance on optimal IndexNow usage for various industries to enhance search engine indexing.

Search Featured

Google AdSense expands language support for Related Search in Auto Ads

Google AdSense broadens language options for Related Search in Auto Ads, now supporting French, Spanish, and Japanese.

Search Featured

Google adds Internet Archive links to search results for enhanced context

Google integrates Wayback Machine links into "About this result" panel, offering users access to previous webpage versions.

Retail Featured

EU Court upholds €2.4 Billion fine against Google

EU's highest court affirms Google abused market dominance in shopping comparison services.

Video

Digital advertising spend in Australia hits $15.6 Billion, growing 9.7%

Australian internet advertising market sees substantial growth, with video and search formats leading the surge in financial year 2024.

Search Featured

Google to sunset Enhanced CPC for search and display ads by March 2025

Google announces plans to phase out Enhanced CPC bidding for Search and Display ads, shifting advertisers to new strategies.

Search

Google may index pages blocked by Robots.txt

John Mueller of Google clarifies why pages blocked by robots.txt can still appear in search results, offering key insights for webmasters.

Search

Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers

New report offers insights on consumer trends and strategies for digital advertising during the 2024 holiday shopping season.

Search Featured

New Target Cost Per Lead (TCPL) bidding for Local Services Ads

Google's new Target Cost Per Lead bidding option aims to balance control and flexibility for local service advertisers.

Search

Google clarifies Indexing API Quota and Usage in recent documentation update

Learn about the latest changes to Google's Indexing API documentation, including quota limits and approval processes.

Search

Google's HCU: Brand signals may play larger role than expected

New data suggests Google's Helpful Content Update relies heavily on brand authority metrics rather than just content quality.

Search Featured

Open letter to Google reveals challenges faced by Small Publishers post-updates

A small publisher's open letter highlights struggles with Google's algorithm changes and their impact on niche content creators.

Search Featured

Google's August 2024 Core Update: small publishers in the spotlight

Google's latest core update aims to better reward high-quality content from small, independent publishers. Learn about the impact and implications.

Search

Google halts locksmith ads in Spain

Google announces a significant change to its Local Services Policy, affecting locksmith advertisements in Spain starting November 4th.

Retail

Google to Auto-Link Ads and Merchant Center accounts starting October 2024

Google announces automatic linking of Google Ads and Merchant Center accounts to enhance product visibility and sales for advertisers.

Display

Google Ads tightens policy for gambling advertisers

Google tightens Circumventing Systems policy for gambling ads. Learn about material changes, recertification, and consequences.

Search

Google completes August 2024 Core Update

Google finishes its August 2024 core update after a 19-day rollout. Learn about the timeline, impact, and how to assess your site's performance.

Search Featured

Microsoft enhances Performance Max with new features and integrations

Microsoft Advertising upgrades Performance Max campaigns with SA360 support, search insights, and AI-driven themes.

Search

Microsoft Advertising expands portfolio bid strategies with Max Conversion Value

Microsoft introduces Max Conversion value for portfolio bid strategies, enhancing campaign optimization options.

Video Featured

Google's video indexing update poses challenges for independent publishers

Google's new video indexing guidelines create hurdles for non-YouTube content, impacting independent publishers' discoverability.