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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1192 Articles
Search   -   Sep 28, 2024 Google introduces new search features for South African users
New "South African" badge

Google rolls out visual badges and refinement chips to improve discoverability of local platforms in South Africa's travel and shopping sectors.

by Luis Rijo
Search   -   Sep 28, 2024 Google Ads updates betting policy for Brazil: new rules from September 30
Google Ads updates betting policy for Brazil

Google aligns ad policy with Brazil's new betting laws. Certification required for advertisers. Aggregators banned. Learn more.

by Luis Rijo
Search   -   Sep 26, 2024 Google updates web search spam policies
Google

Google updates spam policies, introducing site reputation abuse rules to combat third-party content manipulation. New guidelines define close oversight and legitimate practices.

by Luis Rijo
Search   -   Sep 25, 2024 Google launches Vehicle Ads in UK
Vehicle ads

UK car dealers get access to Google's vehicle ads in October 2024, enhancing online automotive marketing capabilities.

by Luis Rijo
Search   -   Sep 22, 2024 Google Ads unveils AI-powered features for improved campaign performance
HomeToGo is using the conversational experience for Search campaigns to generate optimized headlines and descriptions

New AI tools, insights, and controls announced for Google Ads, enhancing campaign creation and management across platforms.

by Luis Rijo
Search   -   Sep 18, 2024 EU Court overturns €1.5 Billion fine against Google in AdSense case
EU Court overturns €1.5 Billion fine against Google

General Court finds errors in European Commission's assessment of Google's online advertising practices.

by Luis Rijo
Search   -   Sep 16, 2024 Google revamps documentation for crawlers and user-triggered fetchers
Google bot

Google revamps crawler documentation, adding product impact info and robots.txt snippets for each crawler user agent.

by Luis Rijo
Search   -   Sep 14, 2024 Microsoft clarifies when and how websites should use IndexNow protocol
IndexNow

Bing's Product Manager provides detailed guidance on optimal IndexNow usage for various industries to enhance search engine indexing.

by Luis Rijo
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