Google rolls out images in Search Ads globally
Image in search ads were introduced last year, in July. Now is rolling out the feature globally.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania
Google will allow gambling ads only from licensed entities from these countries.
Google Ads to phase out support for broad match modifier
Starting mid-February, both phrase match and broad match modifier keywords will begin to transition to a new matching behavior: the new phrase match.
Google launches cross-account bid strategies in Google Ads
Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.
Google publishes dos and don'ts for Web Stories
Google says many publishers are creating teasers for web content and not really stories.
Microsoft launches Filter Link Extensions
Filter Link Extensions enables advertisers to present headers on the search ads so that users can navigate to their key products and offerings.