Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1192 Articles

Search - Sep 04, 2024 Microsoft enhances Performance Max with new features and integrations

Microsoft Advertising upgrades Performance Max campaigns with SA360 support, search insights, and AI-driven themes.

by Luis Rijo

Search - Sep 04, 2024 Microsoft Advertising expands portfolio bid strategies with Max Conversion Value

Microsoft introduces Max Conversion value for portfolio bid strategies, enhancing campaign optimization options.

by Luis Rijo

Video - Sep 01, 2024 Google's video indexing update poses challenges for independent publishers

Google's new video indexing guidelines create hurdles for non-YouTube content, impacting independent publishers' discoverability.

by Luis Rijo

Search - Aug 31, 2024 Google's August 2024 Core update rollout continues, Search Liaison to address user queries

Search Liaison to address user queries in an interview with Barry Schwartz

As Google's latest core update progresses, Search Liaison Danny Sullivan prepares to answer user questions about its ongoing impact.

by Luis Rijo

Search - Aug 30, 2024 Google Search now supports AVIF

Google announces support for AVIF image format in Search, enhancing indexing capabilities for this popular web image type.

by Luis Rijo

Search - Aug 30, 2024 Google to merge bookings in Business Profiles and Local Services Ads

Google announces integration of booking systems for Business Profiles and Local Services Ads, aiming to enhance user experience.

by Luis Rijo

Search - Aug 29, 2024 Google Trends unveils advanced features for enhanced data analysis

Google Trends: use of punctuation for advanced searches

Google Trends introduces advanced search capabilities and comparison tools, empowering users with deeper insights into search data.

by Luis Rijo

Search - Aug 29, 2024 Google senior analyst debunks link quantity myths in SEO practices

Nobody at Google counts the links or words in blog posts

John Mueller of Google clarifies misconceptions about link quantities in blog posts, emphasizing content quality over metrics.

by Luis Rijo